Monash University - "A Future Without Change"

VML Melbourne

VML Melbourne Southbank, Australia

Ödüller

5326

Marka: Monash University
Ülke: Australia

Reklamcı: Monash University

Başlık	A Future Without Change
Haftanın	VML Melbourne
Kampanya	A Future Without Change
Reklamcı	Monash University
Marka	Monash University
İlk Yayınlanma Tarihi	2019 / 8
Sektör	Colleges, Universities & Education Centers
felsefe	Every year high school students are bombarded by university recruitment campaigns. So, while other universities showed students a perfect future, Monash University showed one plagued by problems. It introduced students to A Future Without Change, giving them a glimpse into what the world could become if we merely adapt to the issues we face instead of changing them. With the help of each faculty, Monash University created 17 products that shouldn’t exist. These were brought to life through a multi-sensory campaign that the public could touch, hold, smell, taste and interact with.
Medya Türü	Integrated Media/360 Activation
Süre	129 seconds
Yaratıcı Ajans Başkanı	Paul Nagy
Yaratıcı Yönetmen	Jake Barrow
Yaratıcı Yönetmen Ortağı	Kieran Moroney
Yaratıcı Yönetmen Ortağı	Shane Geffen
Yaratıcı Ekip	Blair Panozza
Yaratıcı Ekip	Jack Harrison
Yaratıcı Ekip	Janice Ko
Yaratıcı Ekip	Jesse Young
Yaratıcı Ekip	Oliver Brock
Design Lead	Simon Grey
Tasarımcı	Tracey Fong
Editör	Leigh Cooke
Developer	Alex Case
Proje Sorumlusu	Gabriel Montalban
Prodüktör	Jules Callen
Prodüktör	Aaron Rocca
Managing Partner	Jon Kenyon
Client Services Director	Katherine Chen
Müşteri Direktörü	Louise Brugman
Müşteri Temsilcisi	Jessica Parker
Activation Company	Graffiti Melbourne
Event producer	Stephanie Patniotis
Event producer	Beau Meakins
Chief Marketing Officer (CMO)	Fabian Marrone
Communications Director	Caroline Knowles
Marketing Director	Jane Mahuru