| Başlık | Nobody Likes Themselves on Lean |
| Haftanın | TracyLocke |
| Kampanya | Lean |
| Reklamcı | Consumer Healthcare Products Association (CHPA) |
| Marka | CHPA |
| İlk Yayınlanma Tarihi | 2021 / 11 |
| Sektör | Public Safety, Health & Hygiene |
| felsefe | Camp Lucky Provides Post Support To PSA To Warn Teens About “Lean” Via Agency TracyLocke DXM is short for dextromethorphan – a safe ingredient found in over-the-counter cough medicines that has to potential to be misused by teens in an unsafe mixture they call “Lean” to get high. To address this harmful behavior, The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create content that would warn teens of the dangers of “Lean” in a way that would resonate. Nobody Likes Themselves on Lean, illustrates the effects that abusing DXM can have on a teen’s life and the undesirable social consequences the morning after she posts a video of herself on lean. Audiences feel her regret as she is confronted with the stark reality that her embarrassing and irresponsible content from the night before has gone viral. The spot ends with a call to action for teens to learn more at WhatisDXM.com. Camp Lucky provided post support to the spot, directed by Daisy Cutter’s Trey Hill, including editing, color, sound design & mix, to bring to light the negative side effects and harm – both physical and emotional – that can come from abusing DXM. |
| Medya Türü | Television |
| Süre | |
| Yaratıcı Yönetmen | Shawn Kramer |
| Head Writer | Sandy Stein |
| Reklam Yazarı | Ilaria Fabbri |
| Content Producer | Molly Brewer |
| Müşteri Süpervizörü | Sydney Schwab |
| Prodüksiyon Şirketi | Daisy Cutter |
| Yönetmen | Trey Hill |
| Prodüksiyon Sorumlusu | Brett Cassel |
| Post Prodüksiyon | Camp Lucky |
| Editör | Alex Heisterkamp |
| Renkçi | Neil Anderson |
| Sound Design and Mix | Scottie Richardson |
| VFX Artist | Seth Olson |
| VFX Artist | Jake Odgers |
| Executive Post Producer | Jessica Berry |
| Post-production Producer | Kendall Kendall |
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