Başlık | Step Into The Blue Shoes |
Haftanın | YoupanquiBBDO |
Kampanya | Step into The Blue Shoes |
Reklamcı | Center of Diagnoses and Treatment of Autism Peru |
Marka | Center of Diagnoses and Treatment of Autism Peru |
İlk Yayınlanma Tarihi | 2016 / 4 |
Sektör | Institutional/Public Interest/Non-Profit Org. |
hikaye | People with autism perceives the world in a whole different way, but in Peru this was not considered as a disability, as a result, there was not a law to support them and the government was not able to assign budget for them. For that reason, we worked with the main media stations of our country and changed their content for a moment in order to make peruvians feel how does a person with autism hears and sees the world every day. After the campaign there was such a media pressure that the government finally did what people with this condition has been waiting for many years. |
Medya Türü | Public Relations |
Süre | |
Yaratıcı Ajans Başkanı | Miguel Leon |
Yaratıcı Yönetmen | Renato Farfán |
Reklam Yazarı | Renato Farfán |
Sanat Yönetmeni | Mario Cedron |
Sanat Yönetmeni | Andres Ortiz |
Tasarımcı | Andres Ortiz |
Strateji Planlama | Daniel Pachecco |
Executive | Alfredo Echevarria |
Prodüksiyon Şirketi | Melmac films |
Prodüksiyon Şirketi | Mundano Films |
Prodüksiyon Şirketi | Tunche Films |
Yönetmen | Fito torres |
Görüntü Yönetmeni | Christian Valera |
Editing and Post-production | Melmac |
Editing and Post-production | Alberto Valle |
Gaffer | Julio López |
Camera Assistant | Danil Massip |
Lighting | Jose Vasquez |
Mounting & Post | Jorge Vivanco |
Prodüktör | Diego Alvarez |
Audio | Sordo |
General Producer | Nicolas Pedreros |
Prodüksiyon Sorumlusu | Natalia Gamarra |
Miguel Tataje | |
Luis García | |
Müzik | Steve Goulden |