HSBC UAE - "HSBC UAE- I Recommend Mum"

J. Walter Thompson MEA

J. Walter Thompson MEA Beirut, Lebanon

3228

Başlık	HSBC UAE- I Recommend Mum
Haftanın	J. Walter Thompson MEA
Kampanya	I Recommend Mum
Reklamcı	J. Walter Thompson Dubai
Marka	HSBC UAE
Posted	Temmuz 2016
Sektör	Banking, Finance, Law & Insurance
hikaye	J. Walter Thompson Dubai and HSBC UAE launched ‘I Recommend Mum,’ a campaign video that uses children as spokespeople for mothers who were ‘on a break’ from their careers, and turns the concept of the recommendation letter on its head with children vouching for their moms, casting a spotlight on all they have achieved during their time away. The campaign’s essence hits home thanks to its simplest aspect – the recommendation letter for these moms is written by their children, the true judges of how they were never really on a break in the first place. To the contrary, it’s probably the time they develop even further, demonstrating initiative, creativity, resilience and determination.
Medya Türü	Web Film
Süre	130 seconds
Production (Agency)	Space Plum
Ajans Prodüktörü	Boki Prekovic
Ajans Prodüktörü	Igor Petrovic
Sanat Yönetmeni	Akhilesh Bagri
Sanat Yönetmeni	Gautum Wadher
Müşteri Temsilcisi	Nermine Barrada
Müşteri Temsilcisi	Rula Hajjar
Müşteri Temsilcisi	Nabil Elkourdy
Müşteri Temsilcisi	Patrick AbouChahla
Strategy/Planning	Helina Asefa
Digital Production	Aly Seif Al Nasr
Agency	J. Walter Thompson Dubai