| Başlık | Great Brits |
| Haftanın | krow Communications |
| Kampanya | Great Brits |
| Reklamcı | DFS |
| Marka | DFS |
| İlk Yayınlanma Tarihi | 2016 / 8 |
| Sektör | Home Appliances, Furniture & Gardening |
| hikaye | the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home. |
| felsefe | Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB. |
| Medya Türü | Television |
| Süre | |
| Editing Şirketi | Big Buoy |
| Ses Tasarım Şirketi | Jungle Studios |
| Müzik | Finger Music |
| Prodüksiyon Şirketi | Outsider |
| Post Prodüksiyon | The Mill London |
| Yaratıcı Yönetmen | Nick Hastings |
| Yaratıcı Yönetmen | Darryl George |
| Yaratıcı Yönetmen | Jon Mitchell |
| Strateji Planlama | Aileen Ross |
| Direktör | Blake Armstrong |
| Müşteri Direktörü | Felicity Pelly |
| Müşteri Temsilcisi | Camilla Renny-Smith |
| Head of TV | Emma Rookledge |
| Ajans Prodüktörü | Davina Hickson |
| Yönetmen | Pedro Romhanyi |
| Prodüksiyon Şirketi Prodüktör | Gareth Francis |
| Görüntü Yönetmeni | Tat Radcliffe |
| Görüntü Yönetmeni | Ray Coates |
| Editör | Sam Bould |
| Post Prodüksiyon | Richard Hawkins |
| Renkçi | James Bamford |
| Sound Designer | Owen Griffiths |
| Ajans Prodüktörü | Kate Bailey |
More Work
SEE ALLThe Search for Comfort
- MARKA:
- DFS
- HAFTANIN:
- krow Communications
Joy of Home
- MARKA:
- DFS
- HAFTANIN:
- krow Communications
The Big Sofa Test
- MARKA:
- DFS
- HAFTANIN:
- krow Communications
DFS Partners
- MARKA:
- DFS
- HAFTANIN:
- krow Communications
Laura Trott, Max Whitlock and Adam Peaty
- MARKA:
- DFS
- HAFTANIN:
- krow Communications
Laura Trott, Max Whitlock and Adam Peaty
- MARKA:
- DFS
- HAFTANIN:
- krow Communications
Well Done (Media Eyes)
- MARKA:
- DFS
- HAFTANIN:
- krow Communications
Well Done (Eastern Lights)
- MARKA:
- DFS
- HAFTANIN:
- krow Communications