Lexus - "Lexus TIME Magazine Coming Home Spot"

Team One

Team One Los Angeles, United States

14467

Marka: Lexus
Ülke: United States

Reklamcı: Lexus

Başlık	Lexus TIME Magazine Coming Home Spot
Haftanın	Team One
Kampanya	A Year in Space “Coming Home”
Reklamcı	Lexus
Marka	Lexus
Posted	Eylül 2016
hikaye	After a record-breaking 340 days in space, astronaut Scott Kelly is home safe, with an exciting livestream of the landing broadcast on TIME.com from “A Year in Space” presenting sponsor Lexus. "Lexus models, including the all-new RX, offer advanced safety and technology features, allowing this partnership with TIME to reach an engaged, culturally savvy audience in a contextually relevant way. A safe return home is something Lexus can connect to, making the TIME live stream sponsorship a natural fit." (Brian Bolain, general manager, Lexus product and consumer marketing.) Lexus and Team One created a custom video exclusively for the partnership – which ran as an introduction to the livestream – featuring footage from other historical space homecomings. The spot is not only contextually relevant, but also ties an emotional link between Scott Kelly’s return home and the safety features of the RX. A voiceover states, “While others keep our astronauts safe, we’ll help take care of our future astronauts” touting the all-new Lexus RX as “the official luxury crossover of getting home safe.”
Medya Türü	Web Film
Süre	61 seconds
Müzik Şirketi	Butter Music & Sound
Agency	Team One
Yaratıcı Yönetmen Ortağı	Amanda Abrams
Business Affairs	Janet Anderson
Product Specialist	Doug Rosenfeld
Grup Yaratıcı Direktörü	Craig Crawford
Yaratıcı Yönetmen	J T
Yaratıcı Yönetmen	Wendy Leicht
Prodüktör	Reilly Park
Yaratıcı Ajans Başkanı	Chris Graves
Director of Product Information	Robert Johnson
Proje Sorumlusu	Rosheila Robles
Müşteri Direktörü	Amy Oars
Müşteri Süpervizörü	Jay Thongnop
Müşteri Temsilcisi	Kellen Laker
Prodüksiyon Sorumlusu	Sam Walsh
Prodüksiyon Şirketi	LOOKER Content
Director/DP	Roman Jakobi
Executive Creative Producer	Eden Tyler
Prodüktör	Stephanie Marshall
Editorial Company	Team One Multimedia
Prodüksiyon Sorumlusu	Bryan Cook
Editör	Mark Sanders
Assistant Editor	Sergio Maggi
Post Producer	Gina Grosso
VFX Supervisor	Robert Johnston
2D VFX	David Audelo
Renkçi	Adolfo Martinelli
Prodüksiyon Sorumlusu	Annick Mayer
Prodüksiyon Sorumlusu	Marcus Nelson
Aranjör	Joel Dean
Aranjör	Andrew Sherman
MUSIC Artist	Diddy ft. Skylar Grey
Voiceover	Maurice LaMarche
Kayıt Stüdyosu	Juice Studios
Sound Mixer	Bob Germore