Başlık | Adobe Stock Apparel |
Brief | Creative professionals sometimes look down on stock photographs, which they consider clichéd. To promote its new, high-quality photo library, Adobe subverted the clichés by putting them on T-shirts and sending the garments out as direct mail pieces. Suddenly “firm handshake between business associates” became self-deprecating and fun. It was a way of saying a fond farewell to the clichés. Except, of course, everyone wanted a T-shirt. |
Haftanın | Abby Priest |
Kampanya | Adobe Stock Apparel |
Reklamcı | Adobe Systems, Inc. |
Marka | Adobe |
Posted | Kasım 2016 |
Sektör | Computer Software & Multimedia Productions |
hikaye | Adobe Stock is a new stock photo agency. |
Sorun | The task was to launch Adobe Stock, a new service within the stock photo market - which is dominated by a few very strong and well-known competitors. The challenge was to differentiate Adobe Stock from the competitors and function as a door opener for the Adobe sales team. Furthermore, our aim was to create awareness of Adobe Stock through PR and social media, starting in the Nordics and carried out globally. |
Medya Türü | Case Study |
Yaratıcı Yönetmen | Oskar Hellqvist |
Reklam Yazarı | Håkan Nyberg |
Sanat Yönetmeni | Oskar Hellqvist |
Fotoğrafçı | Oskar Gyllenswärd |
Stilist | Maria Barsoum |
Müşteri Temsilcisi | Anna Fares |
Müşteri Temsilcisi | Pia Roos |
Müşteri Direktörü | Andreas Morne |
Müşteri Direktörü | Sofie Gustafsson |
Müşteri Direktörü | Niklas Crona |