Nike Women - "What are girls made of ?"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

Ödüller

32916

Marka: Nike Women
Ülke: Netherlands

Reklamcı: Nike

Başlık	What are girls made of ?
Brief	According to a traditional Russian song for children, girls are made of “flowers”, “gossip” and “marmalade”, while boys are made of “energy”, “batteries” and “fireworks”. Challenging these outdated notions, the film rewrites the lyrics. A young girl is shown singing the traditional verses of the song. However, on seeing some of Russia’s most accomplished female athletes, she adds that girls are: “Made of strength – and of bravery. Made of freedom. And of achievements. They are made of what they do.” A famous Russian song suggests that girls are made of things like "marmalade", "gossip" and "flowers", while boys are compared to "batteries” and “fireworks”. In the film, a young girl begins singing the traditional verses of the song. But when when she sees some of Russia’s most accomplished athletes, she changes the lyrics: “Girls are made of strength; and of bravery. Made of freedom. And of achievements. They are made of what they do.”
Haftanın	Wieden + Kennedy Amsterdam
Kampanya	What are girls made of ?
Reklamcı	Nike
Marka	Nike Women
İlk Yayınlanma Tarihi	2017 / 3
Sektör	Apparel, Fashion & Footwear
hikaye	‘What our girls and boys are made of’ is one of the most recognizable and loved songs from Russian childhood. A cultural milestone that every Russian boy and girl learn when they are young, and a song with verses that describe girls as made of “flowers”, “gossip” and “marmalade”, while boys are made of things like “energy batteries” and “fireworks”. Challenging these subtle, but outdated notions of gender roles, the film rewrites the lyrics of this classic Russian song. In the film, a young girl is shown singing the traditional verses of the song. However, upon seeing some of Russia’s most accomplished athletes, the girl changes the lyrics to include a more inspirational message. Because Russian girls are made of more than just flowers and marmalade – they are “Made of strength; And of bravery. Made of freedom. And of achievements. They are made of what they do.”
Medya Türü	Television
Süre	120 seconds
Market	United Kingdom
Yaratıcı Yönetmen	Mark Bernath
Yaratıcı Yönetmen	Eric Quennoy
Yaratıcı Yönetmen	Al Merry
Yaratıcı Yönetmen	Craig Williams
Sanat Yönetmeni	Vasco Vicente
Reklam Yazarı	Evgeny Primachenko
Head of Broadcast Production	Joe Togneri
Broadcast Producer	Karen Whitehouse
Broadcast Producer	Soey Lim
Head Of Planning	Martin Weigel
Planning Director	Stephane Missier
Junior Planner	Anna Leonte
Director of Communication and Digital Strategy	Greg White
Strateji Planlama	Jocelyn Reist
Group Account Director	Kathryn Addo
Müşteri Direktörü	AMBER MARTIN
Müşteri Temsilcisi	Molly Rugg
Tasarımcı	Joe Burrin
Studio Director	Lizzie Murray
Sanat Prodüktörü	Stacey Prudden
Studio Artist	Noa Redero
Tasarımcı	Steele Bonus
Tasarımcı	Anna Kiosse
Tasarımcı	José Bernabé
Art Production Director	Maud Klarenbeek
Proje Sorumlusu	Loes Poot
Business Manager	Kacey Kelley
Prodüksiyon Şirketi	Riff Raff Films
Yönetmen	David Wilson
Görüntü Yönetmeni	Benoit Soler
Prodüktör	Cathy Hood
Prodüksiyon Sorumlusu	Matthew Fone