Başlık | Campari Creates (Film Case) |
Haftanın | FamousGrey |
Kampanya | Campari Creates |
Reklamcı | Campari |
Marka | Campari |
İlk Yayınlanma Tarihi | 2019 / 11 |
Sektör | Spirits, Fortified Wines |
hikaye | Art has always been in an integral part of Campari’s history. Today Campari translates this heritage into a collection of unique coasters, designed by the creative agency FamousGrey and developed in collaboration with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez. These transparent coasters can be used as filters for smartphone cameras. This makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. A clever way for Campari to celebrate its artistic heritage in a contemporary way and claim the Aperitif moment. |
felsefe | At a time when even smartphones have their place at the table, Campari has developed an exclusive collection of four designer coasters that can also be used as photofilters. The designs of the Campari Filters are created together with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez and are based on projects of theirs, where light and colours have played a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. The slightest movement or change in light intensity gives a different, but equally special result. It is not only the design of the coasters that has been thought through by two renowned artists. The coasters themselves are also a piece of art. It was a real challenge to give the filters the exact shades of red and blue and to get their intensity right. The translucent filter inks that were used, are only available in four basic colours. In order to achieve the precise hue, the colours needed to be mixed with non-transparent white ink. The art was in finding the perfect balance between colour intensity and transparency. The material of the coasters has also been carefully selected. The chosen plexi ensures that the filter inks flourish in perfect harmony. |
Medya Türü | Product Design/Development |
Süre | |
Daha fazla bilgi | www.camparicreates.be |
Reklam Sorumlusu | Tihana Rapic |
Reklam Sorumlusu | Damien Laloux |
Yaratıcı Yönetmen | Peter Ampe |
Yaratıcı Ekip | Jochem Van Schip |
Yaratıcı Ekip | Matthias Wentink |
Yaratıcı Ekip | Aldjia Bessalah |
Tasarımcı | Aldjia Bessalah |
Tasarımcı | Matthias Wentink |
Tasarımcı | Anouk Kimplaire |
Tasarımcı | Anne-Sophie Tonnelier |
Digital Creative Director | Tom Galle |
Client Services Director | Catherine De Block |
Müşteri Temsilcisi | Caroline Ropsy |
Müşteri Temsilcisi | Olivia Naudts |
Strategic Director | Jonathan Detavernier |
Director Connection Planning | Floris Adriaenssens |
Digital Project Manager | Florian Hoffreumon |
Experience Director | Maarten Breda |
Web designer | Sacha Lempereur |
Developer | Arno van Biesen |
Production Director | Emily Rammant |
Prodüktör | Marlies Neudt |
Prodüktör | Charlotte Bodson |
Basılı Malzeme Prodüktörü | Marja Donkers |
Basılı Malzeme Prodüktörü | Christ Lannoy |
PR manager | Kathy Van Looy |
PR manager | Justine Parys |
PR manager | Evy Vanderwaeven |
Visual Artist | Sanne De Wilde |
Visual Artist | Athos Burez |
Prodüksiyon Şirketi | Bounce Rocks |
Yönetmen | Burp |
Post Prodüksiyon | Moxy |
Post Prodüksiyon | FamousGrey Productions |