| Başlık | Smokey Eye |
| Brief | Barely High is about getting people to recognize their own behaviour. After smoking cannabis people are over confident that they know when their high has worn off. The reality is you remain impaired long after that “feeling” is gone. The goal of the campaign is to make young Canadian pot-smokers think twice before getting behind the wheel, not by fear-mongering, but by turning the camera on them. |
| Haftanın | McCann Montreal |
| Kampanya | Barely High is Still Too High to Drive |
| Reklamcı | Government of Ontario |
| Marka | ONGov |
| Posted | Kasım 2019 |
| Sektör | Government & Other Authorities |
| Slogan | The Risks are Real. |
| hikaye | Driving a vehicle while you’re impaired by cannabis is illegal and dangerous. This includes cars, trucks, boats, snowmobiles and off-road vehicles. You are not a safer driver when you’re high. Cannabis affects your judgment, coordination and reaction time, and increases your chances of being in a collision. In 2016, 74 people were killed in collisions involving a driver under the influence of drugs in Ontario according to police reports. Barely high is still too high to drive – don’t risk your future or your life. Never get behind the wheel after using cannabis. |
| Medya Türü | Television & Cinema |
| Süre | |
| Daha fazla bilgi | Ontario.ca/TooHighToDrive |
| Müzik Şirketi | Pirate Toronto |
| Yaratıcı Yönetmen | Josh Stein |
| Yaratıcı Yönetmen | Chris Duffett |
| Reklam Yazarı | Chris Duffett |
| Yaratıcı Yönetmen | Rob Trickey |
| Sanat Yönetmeni | Rob Trickey |
| Prodüksiyon Sorumlusu | Jacqueline Bellmore |
| Müşteri Temsilcisi | Tracy Curti |
| Müşteri Temsilcisi | Michelle Li |
| Prodüksiyon Şirketi | Soft Citizen |
| Yönetmen | The Perlorian Brothers |
| Prodüksiyon Sorumlusu | Eva Preger |
| Prodüksiyon Sorumlusu | Link York |
| Prodüksiyon Sorumlusu | Rob Burns |
| Prodüktör | Merrie Wasson |
| Görüntü Yönetmeni | Mikail Petrenko |
| Prodüktör | Alexis DeBad |
| Casting Production | Jigsaw Casting |
| Oyuncu Seçimi | Shasta Lutz |
| Post Prodüksiyon | Tory Osler |
| Editör | Griff Henderson |
| Assistant Editor | Kerstin Juby |
| Prodüksiyon Sorumlusu | Tory Osler |
| Renkçi | Wade Odlum |
| VFX Artist | Ben Spergel |
| Prodüksiyon Sorumlusu | Grant Pye |
| Prodüksiyon Şirketi Prodüktör | Tom Eymundson |
| Prodüksiyon Şirketi Prodüktör | Maggie Blouin Pearl |
| Müzik | LPGs over Hawaii by Solvent |
| Yönetmen | Jacqueline Bellmore |
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- HAFTANIN:
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- MARKA:
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- HAFTANIN:
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- MARKA:
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- HAFTANIN:
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