| Başlık | Worn Down by Words |
| Haftanın | Zulu Alpha Kilo |
| Kampanya | The Micropedia of Microaggressions |
| Reklamcı | Black Business and Professional Association, et al. |
| Marka | Black Business and Professional Association, et al. |
| İlk Yayınlanma Tarihi | 2022 / 9 |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | After launching The Micropedia, the world’s first encyclopedia of microaggressions, Canada’s leading DEI organizations sought to connect with the public and raise awareness of these everyday, harmful interactions.Due to their subtle, repetitive nature, microaggressions have been referred to as a death by a thousand papercuts. This inspired Worn Down by Words, a travelling art exhibit. Delicately crafted art pieces were created featuring layers of paper, cut to form a silhouette. Each featured a common microaggression with descending layers revealing the internalized harm. The exhibit toured public spaces and educational institutions – environments where someone may be experiencing or witnessing microaggressions.While visits to The Micropedia have been steady since launch, the impact of Worn Down by Words has resulted in significant spikes in access to the tool during exhibit periods – over 13,000 new visitors have been recorded during showings. |
| Medya Türü | Case Study |
| Süre | |
| Audio | Pirate Toronto |
| Yaratıcı Ajans Başkanı | Zak Mroueh |
| Yaratıcı Yönetmen | Stephanie Yung |
| Yaratıcı Yönetmen | Christina Yu |
| Sanat Yönetmeni | Andrea Por |
| Reklam Yazarı | Christina Roche |
| Tasarımcı | Zoe Kim |
| Design Director | Jeff Watkins |
| UI / UX Designer | Damian Simev |
| Account Management Team | Rob Feightner |
| Account Management Team | Karla Ramirez |
| Account Management Team | Micheal Braithwaite |
| Planning Team | Spencer MacEachern |
| Planning Team | Adrian Ver |
| Planning Team | Patrick Henderson |
| Planning Team | Sean Bell |
| Web Producer | Kenneth Haz |
| Audio Producer | Rebecca Adams |
| Production Director | Ola Stodulska |
| Studio Director | James Graham |
| Developer | Jake Edwards |
| Developer | Kyle Collins |
| Developer | Ariana Emond |
| Prodüksiyon Asistanı | Pavel Petriycki |
| Prodüksiyon Asistanı | Mila Lukezich |
| Prodüksiyon Asistanı | Cecilia Bernasch |
| Prodüksiyon Şirketi | Zulubot |
| Yönetmen | Barbara Shearer |
| Prodüktör | Lauren Schell |
| Prodüktör | Mitch Cappe |
| Prodüktör | Adam Palmer |
| Prodüktör | Jackie Pal |
| Prodüksiyon Sorumlusu | Tom Evans |
| Görüntü Yönetmeni | Greg Bennett |
| Editing Şirketi | Zulubot |
| Editör | Jessie Posthumus |
| Editör | Felipe Chaparro |
| Animasyon | Ashlee Mitchell |
| Post-production Producer | Sarah Dayus |
| Post-production Producer | Mariya Guzova |
| Online Artist | Felipe Chaparro |
| Motion Graphics | Mike Sevigny |
| Özel Efektler | Jay Baker |
| Renkçi | Felipe Chaparro |
| Executive Audio Producer | Maggie Blouin Pearl |
| Ses Mühendisi | Ian Boddy |
| Audio Social | Noah Mroueh |
| İlustratör | Nabil Elsaadi |
| Fotoğrafçı | Arash Moallemi |
| Prodüksiyon Asistanı | Ashleigh O’Brien |
More Work
SEE ALLDeck The Stalls
- MARKA:
- PERIOD
- HAFTANIN:
- Public Inc.
The Micropedia of Microaggressions (120s)
- MARKA:
- Black Business and Professional Association, et al.
- HAFTANIN:
- Zulu Alpha Kilo
The Micropedia of Microaggressions (film) 118s
- MARKA:
- Black Business and Professional Association, et al.
- HAFTANIN:
- Zulu Alpha Kilo
Becoming an Investor
- MARKA:
- TD Easy Trade
- HAFTANIN:
- Leo Burnett Toronto
The Micropedia of Microaggressions (134s)
- MARKA:
- Black Business and Professional Association, et al.
- HAFTANIN:
- Zulu Alpha Kilo
Canada’s gift to the world: 100th Anniversary of the Discovery of Insulin
- MARKA:
- Royal Canadian Mint
- HAFTANIN:
- McCann Montreal
100th Anniversary of Bluenose
- MARKA:
- Royal Canadian Mint
- HAFTANIN:
- McCann Montreal
Dance
- MARKA:
- ONGov
- HAFTANIN:
- McCann Montreal
Smokey Eye
- MARKA:
- ONGov
- HAFTANIN:
- McCann Montreal