Tele2 Rain-Powered 4G-Router - "Rain Wi-Fi"

Geometry Global

Geometry Global Moscow, Russia

Ödüller

10772

Marka: Tele2 Rain-Powered 4G-Router
Ülke: Russia

Reklamcı: Tele2

Başlık	Rain Wi-Fi
Haftanın	Geometry Global
Kampanya	Rain Wi-Fi
Reklamcı	Tele2
Marka	Tele2 Rain-Powered 4G-Router
İlk Yayınlanma Tarihi	2018
Sektör	Consumer Electronics & Audio-Visual
hikaye	In St Petersburg it rains 200 days per year, but fortunately there are lots of covered passageways to hide in. Unfortunately, most of them don't have mobile coverage. Mobile operator Tele2 combined these two phenomena to come up with Rain WiFi, the world's first rain-powered 4G-router. Rain flow activates a turbine that generates electricity and powers up the router. So everyone can enjoy free 4G from Tele 2. What do you get when you add two negatives together? Free WiFi, if you’re in St. Petersburg. The city, famous for both its 200 days of rain each year and its many narrow courtyards, needed a place where people would be happy to get stuck in the rain. Unfortunately, most of these covered passageways don't have mobile coverage. Based on a customer poll, mobile operator Tele2 installed rain-powered 4G routers in some of the city’s most popular dead zones and turned two negatives into a positive.
Medya Türü	Case Study
Süre	120 seconds
Chief Executive Officer (CEO)	Maria Kovaleva
Regional Chief Creative Officer	Howard Smiedt
Yaratıcı Yönetmen	Oleg Tumanov
Reklam Yazarı	Elena Solovieva
Sanat Yönetmeni	Oleg Sergeev
3D Designer	Vladimir Blagiy
3D Designer	Nikolay Popov
Head of Strategy	Olga Belyaeva
Planning Director	Olga Kazmina
Müşteri Direktörü	Alexey Kostenko
Traffic Coordinator	Larisa Vasilyeva
Ajans Prodüktörü	Anna Guseva
Prodüksiyon Şirketi	Studio 2.35
Prodüksiyon Şirketi Prodüktör	Dmitriy Kotovskiy
Yönetmen	Dmitriy Tuprin