RunTour - "Thousand Winners"

Geometry Global

Geometry Global Prague, Czech Republic

2792

Başlık	Thousand Winners
Haftanın	Geometry Global
Kampanya	Thousand Winners
Reklamcı	RunTour
Marka	RunTour
İlk Yayınlanma Tarihi	2019 / 1
Sektör	Culture, Leisure & Sport
felsefe	RunTour, the second most popular running event for amateurs in the Czech Republic, not only wanted to increase participation and generate revenue, but to become the nation’s number one. And with over 90% of amateur runners having no chance at winning a race, RunTour decided to use a little psychology. RunTour reprogrammed all the runners’ RFID tags not only to track each athletes’ time, but also to count how many other runners they overtook – and to reward them accordingly (each overtake became 1% off at the merchandising stands). So, regardless of their position in the race, amateurs were back in competition. Thanks to the marketing investment of just 10 hours of RFID coding, sales shot up by 394%. And with 80% of all participants reported improved performance, registrations for RunTour’s next event have increased by 12%.
Medya Türü	Case Study
Süre	90 seconds
Chief Creative Officer EMEA	Howard Smiedt
Yaratıcı Yönetmen	Julia Dovlatova
Yaratıcı Yönetmen Ortağı	Lluís Rotger Vidal
Creative	Carlos Baer
Sanat Yönetmeni	Andrei Didyk
Reklam Yazarı	Kai Granaas
Account Director	Jan Dvorak
Managing Director	Martin Pesta
Executive Director	Iva Welker
Proje Sorumlusu	Miroslav Skopek
Proje Sorumlusu	Nikola Mrackova