Conceptual Copywriter
at
McCann Health Dubai
United Arab Emirates, United Arab Emirates
| Başlık | Hadia Time |
| Haftanın | Ogilvy UAE |
| Kampanya | Hadia Time |
| Reklamcı | Lenovo |
| Marka | Lenovo Middle East |
| İlk Yayınlanma Tarihi | 2016 / 6 |
| Sektör | Mobile Telephones & tablets |
| hikaye | People were invited to download our mobile app, Hadia Time, and keep their phone locked for as long as possible between 7pm and 10pm each night which is family time during Ramadan. For each minute they kept their phone locked, Lenovo donated a minute of data to a migrant worker in the Middle East, so that they could call their families back home. This tackled two contrasting problems at the same time. On the one hand, migrant workers who don’t get to speak to their families enough are given the means to contact loved ones back home. On the other, people who are so glued to their screens that they ignore the family right in front of them have a good reason to put their device down. But they were not asked to sacrifice any of their own data, which made it a win-win situation. Hadia Time created a platform of goodwill, and value exchange between all involved and communicated Lenovo’s core values. |
| Medya Türü | Television |
| Süre | |
| Daha fazla bilgi | https://play.google.com/store/apps/details?id=cz.adiktmobile.hadiatime&hl=en |
| Yaratıcı Ajans Başkanı | Paul Shearer |
| Regional Creative Director | Will Rust |
| Yaratıcı Yönetmen | Logan Allanson |
| Yaratıcı Yönetmen | Ramzi Moutran |
| Head of Art | Ben Griffiths |
| Sanat Yönetmeni | Rafael Valencia |
| Sanat Yönetmeni | Anas AlHakim |
| Reklam Yazarı | Prajakta More |
| Reklam Yazarı | Ahmed Elsherif |
| Reklam Yazarı | Jordache Fernandes |
| Digital Design | Muhammad Umair |
| Digital Design | Rhoderick Ballesteros |
| Yönetici Direktör | Nabil Moutran |
| Müşteri Direktörü | Fadia Al Dandachi |
| Müşteri Temsilcisi | Mike Nawfal |
| Social Media Manager | Majd AbiAli |
| Social Media Manager | Mouna Ghadban |
| Ajans Prodüktörü | Amanda Newall |
| Trafiker | Nicola Sutherland |
| Yaratıcı Ekip | Nour Deeb |
| Creative Coordinator | Regine Manalo |
| Chief Technology Officer | Gabriel Zabusek |
| Developer | Marek Polacik |
| Backend Developer | Ales Valta |
| Deneme | Matej Valenta |
| Brand Communications Director | Virginie de Beco |
| Dijital Yönetmen | Dounia Baha |
| Marketing Manager | Tariq Naseer |
| Editör | Souheil Zahreddine |
| Yaratıcı Ekip | Juliana Paracencio |
| Yaratıcı Ekip | Luiz Vicente Simões |
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