| Başlık | Sky Tears |
| Haftanın | BBC Creative Services |
| Kampanya | Like Nowhere Else |
| Reklamcı | BBC |
| Marka | BBC iPlayer |
| İlk Yayınlanma Tarihi | 2020 / 11 |
| Sektör | TV/Radio Programs & Stations |
| hikaye | The campaign celebrates BBC iPlayer’s unique combination of Live and On-Demand content and the growing role this gives it in British popular culture; from live moments and events that reflect the mood of the nation, like Stormzy’s iconic Glastonbury set, to shows you can watch whenever it suits, like EastEnders and Fleabag. The work positions the service as a streaming destination ‘Like Nowhere Else’. |
| felsefe | The campaign celebrates BBC iPlayer’s unique combination of Live and On-Demand content and the growing role this gives it in British popular culture; from live moments and events that reflect the mood of the nation, like Stormzy’s iconic Glastonbury set, to shows you can watch whenever it suits, like EastEnders and Fleabag. The work positions the service as a streaming destination ‘Like Nowhere Else’. As streaming habits change, BBC iPlayer is becoming the online gateway to all BBC programmes. It brings audiences a 'Total TV' experience with everything viewers want from BBC television in one place. The ‘Like Nowhere Else’ campaign celebrates a host of iconic live events and legendary BBC shows; paying homage to the grand slams, headliners, characters and catchphrases that have become part of our collective consciousness. It remixes these moments in original, irreverent ways, to create something truly unique. Aimed at new audiences that are tuned into popular culture, the campaign emphasises the BBC’s role in creating iconic cultural moments that transcend its channels and services. The work launches with 11 anarchic social films, from director, Yousef. They feature an all-star BBC cast and an army of collaborators and craft techniques - from 3D animation to live action, archive footage, stop motion and illustration. Collaborators include Smearballs, Dom Spall, Darri, Felix Von Liska and Dave Packer. One film shows the infamous Ian Beale, suspended in the sky, raining tears down on Wimbledon, whilst another shows a miniature gymnast swinging from RuPaul’s glammed-up earrings. The films are supported by a new brand identity, spanning OOH and social, designed by Mirjami Qin and illustrated by Tim McDonagh, Jim Stoten and Benson Chin. A national OOH campaign launched to coincide with the release of the films across social media at the beginning of November. During November this messaging will be supplemented with a content-led layer of work across all channels supporting the vast array of comedy, drama and documentary box sets available on BBC iPlayer. The TV advertisement will follow at Christmas. |
| Medya Türü | Television |
| Süre | |
| Ses Prodüksiyonu | Factory Studios |
| Post Prodüksiyon | Glassworks |
| Yaratıcı Yönetmen | Helen Rhodes |
| Head Of Planning | Mike Lean |
| Prodüktör | James Wood |
| Yaratıcı Yönetmen | Becca Pottinger |
| Yaratıcı Ekip | Fred Rodwell |
| Senior Producer | Rachel Roberts |
| Proje Sorumlusu | John Trevor |
| Senior Planner | Rosanagh Ker |
| Prodüksiyon Sorumlusu | Polly Georgieva |
| Prodüksiyon Sorumlusu | Dan Robinson |
| Production Coordinator | Sam Dobbyn |
| Production Coordinator | Beth Morsen |
| Researcher | Anneka Harry |
| Researcher | Farad Painchun |
| Researcher | Ed Hobson |
| Head of Pictures | Jane Record |
| Design Lead | Mirjami Qin |
| Senior Designer | Johnny Ace |
| Static Designer | Gavin Andrews |
| Motion Designer | Rich Sutton |
| Social Designer | Jack Freeman |
| Head of Marketing | Kerry Moss |
| Marketing Manager | Nick Gilmer |
| Marketing Executive | Lucy Hodson |
| Marketing Executive | Elysia Mountain |
| Media Portfolio Lead | Tony Dalton |
| Campaign Planner | Gemma Threlfall |
| Müşteri Temsilcisi | Harry Alty |
| Prodüksiyon Şirketi | Prettybird |
| Yönetmen | Yousef |
| Görüntü Yönetmeni | Ian Murray |
| Still photographer | Joseph McDonald |
| Prodüksiyon Sorumlusu | Juliette Larthe |
| Prodüksiyon Sorumlusu | Ted Thornton |
| Head of Business Affairs | Mia Powell |
| Prodüktör | Paulette Caletti |
| Prodüktör | Jake Parker |
| Prodüksiyon Sorumlusu | Freddie Wright |
| Assistant Director | Sam Roffey |
| Gaffer | Josh Maclaren |
| Sound Recordist | Edwin Weiss |
| Set Tasarımcısı | Anna Williams |
| Model Tasarımı | Emma Jeans |
| Prodüktör | Katie South |
| Costume | Melanie Nute |
| Hair | Chloe Rose |
| Hair | Tash Livesey |
| Sound Design and Mix | Mark Hills |
| Ses Prodüktörü | Beth Massey |
| Editör | Pete Fullarton |
| Online Artist | Duncan Malcolm |
| Renkçi | Jonny Thorpe |
| Post-production Producer | Abi Klimaszewska |
| Post-production Producer | Roman Lukyanov |
| VFX Company | WE ARE COVERT |
| VFX Artist | Ryan Game |
| VFX Producer | Simon Russell |
| VFX Producer | Max Murphy |
| Co-Founder | Toby Wheeler |
| Credits | Smearballs |
| Credits | Dominic Spall |
| Credits | Felix von Liska |
| Credits | Dave Packer |
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