Specsavers Australia - "Cubby House - Should've Gone to Specsavers"

Cummins & Partners

Cummins & Partners St Kilda, Australia

8785

Marka: Specsavers Australia
Ülke: Australia

Reklamcı: The Perkins family

Başlık	Cubby House - Should've Gone to Specsavers
Haftanın	Cummins & Partners
Kampanya	Cubby House
Reklamcı	The Perkins family
Marka	Specsavers Australia
İlk Yayınlanma Tarihi	2018 / 5
Sektör	Opticians
felsefe	House’ includes an actual eye test that viewers can take part in from the comfort of their couch. Debuting this Sunday 6 May, on Channel 7’s Sunrise, with peak evening slots also running on Nine’s The Voice, Specsavers is known to deliver wit and irreverence through its humorous advertising and the latest TVC is no exception. Created in conjunction with Cummins&Partners and containing over 15 deliberate mistakes, Specsavers is calling on the public to test their sight and tell the eye care provider exactly how many errors they can detect, for a chance to take home their share of $15,000. Directed by Tim Bullock, who brought us the much-loved Should’ve Gone to Specsavers ads ‘Vet’ and ‘Bingo’, ‘Cubby House’ tells a story that any seasoned home renovator or lover of The Block can empathise with. In a true ‘Should’ve’ moment, the advertisement features a DIY dad on a mission to renovate the family’s old cubby house and turn it into a magic princess dream castle for his daughters, only to discover he has decorated Lenny the dog’s backyard kennel instead. The campaign rolls out across TV, online, social media and in 376 stores across Australia and New Zealand. For your chance at the cash, simply visit www.specsavers.com.au/cubbyhouse. Three winners each week will take home $1,000 over five weeks.
Medya Türü	Television
Süre	30 seconds
Market	New Zealand
Marketing Director	Sarah McInnes
Campaign Manager	Lisa Otterburn
Campaign Executive	Sarah Bragg
Reklam Yazarı	Michelle Canning
Sanat Yönetmeni	Ben Horewood
Sanat Yönetmeni	Aaron Lipson
Producer	Carol Sinclair
Yaratıcı Ajans Başkanı	Sean Cummins
Head of TV	Chris Moore
Production	Chris Moore
Group Account Director	Marnie McKenzie
Chief Executive Officer (CEO)	Chris Jeffares
Müşteri Temsilcisi	Christina Meurer
Account Director	Kyle Berns
Müşteri Temsilcisi	Dominique Grainger
Prodüksiyon Şirketi	Scoundrel
Prodüksiyon Sorumlusu	Adrian Shapiro
Director	Tim Bullock
Görüntü Yönetmeni	Dan Lee
Producer	Kate Gooden
Post Production Company	The Butchery + The Refinery
Colourist	Martin Greer
Producer	Freya Maddock
Online Artist	Eugene Richards
Sound Company	Risk Sound
Sound Engineer	Dylan Stephens
Producer	Brodie Mattner