| Başlık | Back To School |
| Haftanın | BBDO New York |
| Kampanya | Back To School |
| Reklamcı | Sandy Hook Promise |
| Marka | Sandy Hook Promise |
| İlk Yayınlanma Tarihi | 2019 / 9 |
| Sektör | Charities, Foundations, Volunteers |
| hikaye | This clip first appears to be a typical back-to-school ad, but quickly turns dark when students have to use everyday items to protect themselves during a school shooting. A sock becomes a tourniquet. A pencil becomes a weapon. A girl uses her new phone to text her mom a last message. Sandy Hook Promise reminds viewers that 113 people were killed or injured in school shootings in the US in 2018. The commercial ends by saying that the only real back-to-school essential is learning the signs of a shooter, and stopping shootings before they happen. |
| Medya Türü | Television |
| Süre | |
| Worldwide Chief Creative Officer | David Lubars |
| Yaratıcı Ajans Başkanı | Greg Hahn |
| Yaratıcı Yönetmen | Peter Alsante |
| Yaratıcı Yönetmen | Bianca Guimaraes |
| Yaratıcı Yönetmen Ortağı | Jim Connolly |
| Yaratıcı Yönetmen Ortağı | Gary Toit |
| Reklam Yazarı | Jim Connolly |
| Reklam Yazarı | Gary Toit |
| Yaratıcı Yönetmen Ortağı | Lance Vining |
| Sanat Yönetmeni | Lance Vining |
| Director of Integrated Production | David Rolfe |
| Group Executive Producer | Alex Gianni |
| Music Producer | Julia Millison |
| Strategist | Michael Schonfeld |
| Prodüksiyon Şirketi | Smuggler |
| Yönetmen | Henry-Alex Rubin |
| Prodüksiyon Sorumlusu | Drew Santarsiero |
| Editing Şirketi | NO6 |
| Editör | Jason MacDonald |
| Mix | Heard City |
| Associate Producer | Molly Ross |
| Account Management | Lindsey Cash |
| Account Management | Elizabeth Jacobs |
| Account Management | Melissa Blache |
| Planning Director | Ben Bass |
| Director of Data Solutions | Chris Daniele |
| Founder | Patrick Milling-Smith |
| Founder | Brian Carmody |
| Prodüktör | Leah Allina |
| Görüntü Yönetmeni | Autumn Durald Arkapaw |
| Editorial Company / Visual FX / Design Company | No 6 |
| Yönetici Direktör | Corina Dennison |
| Assistant Editor | Renn Cheale |
| Telesine | Company 3 |
| Telesine | Tim Masick |
| Prodüktör | Alexandra Lubrano |
| VFX/Conform | Ed Skupeen |
| Flame Artist | Mark Reyes |
| Prodüktör | Laura Molinaro |
| GFX Artist | David Gerber |
| Music Prod Company | JSM / New York |
| CEO/ CCO/ Composer | Joel Simon |
| Kompositör | Jason Krebs |
| Music Producer | Norm Felker |
| Music Producer | Andrew Manning |
| Sound Designer | Nathan Kil |
| Ses Mühendisi | Jeremy Siegel |
| Audio Engineer / Sound Designer | Keith Reynaud |
| Audio Engineer / Sound Designer | Evan Mangiamele |
| Sound Engineer | Elizabeth Mcclanahan |
| Managing Partner | Gloria Pitagorsky |
| Assistant Audio Engineer | Tom Morris |
| Assistant Audio Engineer | Seth Brogdon |
| Assistant Audio Engineer | Evan Anderson |
| Assistant Audio Engineer | Ronnie Stapleton |
| Medya Ajansı | phd New York |
| Business Leader | Bob Estrada |
| Associate Strategy Director | Nichole Verost |
| Digital Performance Director | Gretchen Smith |
| Strategy Supervisor | Alison Horowitz |
| Associate Director Social Media | Caren Axelrod |
| President Video Investment | Harry Keeshan |
| Managing Director Integrated Investment | Seth Glosman |
| Director Video Investment | Paul Salman |
| Associate Director Published Media | Amy Turner |
| Supervisor Published Media | Amanda Knoll |
| Director Local Investment | Grace Collins |
| Group Director Local Investment | Jeanne Boland |
| PR Agency | Dini Von Mueffling Communications |
| Publicist | Stephanie Morris |
| Müşteri Direktörü | Janine Brady |
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