Başlık | Thank You All |
Haftanın | DDB Paris |
Kampanya | Thank You All |
Reklamcı | Marie Claire |
Marka | Marie Claire |
İlk Yayınlanma Tarihi | 2018 / 3 |
Sektör | Newspapers, Magazines, Books |
hikaye | In France, 100% of women using public transportation have experienced sexual harassment or sexual assaults at least one time. This unacceptable situation is becoming a major societal topic. Marie Claire, one of the first and most engaged women magazines in France, wanted to be part of this fight and take action on 8 march for the International Women’s Day.Most communications target the victims or the aggressors - and forget those who can really make a change : witnesses. We chose a deliberately unsettling approach to denounce the impunity of harassers and commit citizens to act collectively against harassment in the public space.Marie Claire’s engagement went beyond the campaign with a special issue of the magazine dedicated to street harassment. Including concrete, illustrated advice on how to take action when witnessing such situations. |
Medya Türü | |
Advertising Agency | DDB Paris |
Yaratıcı Yönetmen | Alexander Kalchev |
Reklam Yazarı | Benoît Oulhen |
Sanat Yönetmeni | Mickaël Jacquemin |
Strateji Planlamacı | Cedric Ledoux |
Agency supervisor | Quentin Moenne Loccoz |
Agency supervisor | Jean-Luc Bravi |
Agency supervisor | Agathe Bicart-Sée |
Ajans Prodüktörü | Quentin Moenne Loccoz |
Reklam Süpervizörü | Gwenaëlle THEBAULT |
Reklam Süpervizörü | Marianne Mairesse |
Fotoğrafçı | Vincent Desailly |