Diego Figueroa
SVP / Director of Strategy and Participation at Lapiz / Leo Burnett
Chicago, United States
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Positions
SVP / Director of Strategy and Participation
Lapiz / Leo Burnett
January 2014 - Present (10 yıl 3 ay)
Besides leading the Strategy department, which encompasses analytics, research, shopper marketing and brand strategy, the role’s key responsibilities are:
- Helping expand the agency beyond Latino, leveraging my expertise in crossculturalism and General Market.
- Strengthening the agency’s Participation Planning across all sorts of media (earned, paid and owned)
- Helping expand the agency beyond Latino, leveraging my expertise in crossculturalism and General Market.
- Strengthening the agency’s Participation Planning across all sorts of media (earned, paid and owned)
Strategic Planner
Dieste
June 2008 - June 2010 (2 yıl)
Strategic Planner
Publicidad Causa
2007 - 2008 (1 yıl)
Education
2011 (1 yıl)
