Başlık | Music |
Haftanın | Conill |
Kampanya | Corolla Cross |
Reklamcı | Toyota Motor Corporation |
Marka | Toyota Corolla Cross |
İlk Yayınlanma Tarihi | 2022 / 1 |
Sektör | Four Wheel Drive, SUV(Sports Utility Vehicle) |
hikaye | “Salon” captures the attention of salon patrons with the vehicle’s stand-out styling. |
felsefe | For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience. Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street. |
Medya Türü | İnteraktif |
Süre | |
Prodüksiyon Şirketi | Prettybird |
Yaratıcı Ajans Başkanı | Gustavo Sarkis |
Yaratıcı Yönetmen | Veronica Elizondo |
Grup Yaratıcı Direktörü | Martin Donovan |
Yaratıcı Yönetmen Ortağı | Brian Abadia |
VP, Director Of Production | Carlos Barciela |
Senior Digital & Innovation Producer | Kat Olschnegger |
Senior Integrated Producer | Holly Otto |
Prodüksiyon Sorumlusu | Bryan Sweeney |
Music Supervision | Kristen Hosack |
VP, Director Of Project Management | Sandy Mayer |
VP, Managing Director | Anabel Ordonez |
Group Account Director | Patty Mira |
Müşteri Süpervizörü | Lissete Jimenez |
Group Account Director | Carlene Rowe |
Associate Account Director | Kate Noble |
SVP, Chief Strategy Officer | Laura Semple |
Director of Strategy | Alejandro Oszust |
Senior Strategic Planner | Caroline Hayward |
Yönetmen | Max Malkin |
Prodüksiyon Sorumlusu | Ali Brown |
Director Of Production | Tracy Hauser |
Prodüktör | Matt Wersinger |