Laura has 20 years of experience in multicultural marketing, management consulting, research and strategic planning. In 2012 she rejoined Conill to lead its Emerging Media and Analytics teams, where she’s pioneering the practice of Content Strategy across the agency’s roster of clients, which includes Aflac, Denny’s, Nationwide, Procter & Gamble, T-Mobile and Toyota.
Before returning to Conill, Laura was VP, Director of Human Nature for Arnold Worldwide in Boston, where she led strategic planning for McDonald’s (National Breakfast, NY, New England, DC and Minneapolis regions), Progressive Insurance and Carbonite (back-up solution). She also worked closely with Engagement Planning, Media and Integrated Analytics teams to inform consumer journeys, engagement plans and ecosystems.
During her tenure as Conill’s Chief Strategy Officer, Laura was responsible for the Hispanic market strategy of all clients. She was also a member of the Saatchi & Saatchi Worldwide Xploring team that was charged with uncovering global opportunities and trends for clients.
Laura has also held management and brand planning posts at Accentmarketing, Yankelovich and The Monitor Group.