Marie Ronn
Creative Director at R/GA
New York, United States
BaşlıkProject Body Hair
Kampanya Project Body Hair
Reklamcı Billie
Marka Billie
İlk Yayınlanma Tarihi 2019
Sektör Shaving
felsefe Project Body Hair is a celebration of female body hair, wherever it is or isn’t.
For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Adverts show women "shaving" perfectly smooth, airbrushed legs. But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all.

By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views (60% organic) and over 1.3 million shares & comments.
Medya Türü İnteraktif
Süre
Sound Design & Mix
Post Production Company
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Co-Founder
Co-Founder
Prodüksiyon Sorumlusu
Director
Executive Post Producer
Executive Post Producer
Editor
Post Production Producer
Colourist
Colour Assistant
Ses Mühendisi
Sanat Yönetmeni
Görüntü Yönetmeni
Flame Artist
Music Executive Producer
Visual Effects
Production Company

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