Emmanuel Sabbagh

PLANNING LEAD: McDonald’s (20 countries), Michelin (US, Europe, China, Southeast Asia & Brazil), Cetelem
PITCH: PMU

Provide long-term perspective for brands and ensure a strategic thought-leadership across the integrated marketing mix for key clients such as Michelin, McDonald’s or Vichy.

AWARDS: MICHELIN – The Silent Campaign
PUBLICATION: CHECKOUT CHINA, An insider's guide to Chinese Shoppers

MISSION: Build the Insight and Strategy Division of Integer China – TBWA’s Shopper Marketing agency - working on popular brands such as .
PLANNING LEAD: Mars China, PepsiCo China
PUBLICATION: Lead researcher of the study CHECKOUT CHINA, an insider’s guide to Chinese shoppers' that aims to understand every stimuli behind any purchase decision (Publication: Sept. 2014).

Lead Strategist for McDonald's:
- CORPORATE CAMPAIGNS (Environment, Employment, Nutrition)
- FAMILY STRATEGIES
- FOOD & ENTERTAINMENT CAMPAIGNS (New products launch / Value topics / McD Games)

AWARDS:
McDonald’s – 2012
EFFIE Award – GOLD (McWrap: http://tinyurl.com/q28pkzp)
EFFIE Award – GOLD (The Fruit Campaign: http://tinyurl.com/pgx8qpo)

McDonald’s - 2011
EFFIE Award – GOLD (The Coffee campaign: http://tinyurl.com/mre9vf6)

CARTIER:

Digital launch of the LOVE 08’ campaign
Set up a results-oriented digital marketing campaign and promotion to raise collection’s awareness and associate the brand with a charity and premium environment.
Create a digital story telling through a strong content strategy

NESTLE:

Launch of the French eCRM platform: «Croquons la vie.fr»
- Develop and implement the company’s online CRM strategy for the Food department.
- Create a new relationship promise thanks to a web platform designed to deliver innovative services for consumers while maintaining business and ROI objectives.