| Başlık | Big in Japan |
| Haftanın | Zulu Alpha Kilo |
| Kampanya | Big in Japan |
| Reklamcı | SingleCut Beersmiths |
| Marka | SingleCut Beersmiths |
| İlk Yayınlanma Tarihi | 2019 |
| Sektör | Beers, Ciders, Lagers |
| hikaye | SingleCut is an NYC craft brewery inspired by rock ‘n’ roll. In 2019, the brand aimed to debut a new beer in Japan – a nation big on rock music, gaming and QR codes. Introducing the first Spotify-enabled beer: Big In Japan IPA. Four unique labels featured QR codes made of visual clues for songs that were literally big in Japan. This turned each label into a Name That Tune game. By scanning the code, consumers could listen to the actual song on Spotify – revealing the answer to the game. |
| Medya Türü | Packaging Design |
| Prodüksiyon Şirketi | Zulubot |
| Yaratıcı Ajans Başkanı | Zak Mroueh |
| Design Director | Ryan Booth |
| Sanat Yönetmeni | Kevin Sato |
| Reklam Yazarı | Vinay Parmar |
| Creative Technology Director | Martin Szomolanyi |
| Müşteri Temsilcisi | Erin McManus |
| Strateji Planlamacı | Spencer MacEachern |
| Strateji Planlamacı | Stephanie Gyles |
| Integrated Producer | Houng Ngui |
| Integrated Producer | Teresa Bayley |
| Client Manager | Rich Buceta |
| İlustratör | Ty Dale |
| İlustratör | Kevin Sato |
| Studio Director | Greg Heptinstall |
| Prodüksiyon Asistanı | Anna Harju |
| Prodüksiyon Asistanı | Brandon Dyson |
| Prodüksiyon Asistanı | Ashleigh O’Brien |
| Animasyon | Andrew Martin |
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