SingleCut Beersmiths - "Big in Japan"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

4766

Başlık	Big in Japan
Haftanın	Zulu Alpha Kilo
Kampanya	Big in Japan
Reklamcı	SingleCut Beersmiths
Marka	SingleCut Beersmiths
İlk Yayınlanma Tarihi	2019 / 5
Sektör	Others
hikaye	For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’. Now for its first Japanese release, SingleCut Beersmiths, a rock-themed craft brewery in NYC, is paying tribute to this music phenomenon by gamifying its latest IPA. BIG IN JAPAN IPA honours four legendary classic rock songs that made it ‘big in Japan’. To turn SingleCut packaging into a ‘Name That Tune’ game, labels were created by weaving visual clues from the legendary songs’ within QR codes.
Medya Türü	Case Study
Süre	95 seconds
Yaratıcı Ajans Başkanı	Zak Mroueh
Animasyon	Andrew Martin
Client Manager	Rich Buceta
Reklam Yazarı	Vinay Parmar
Prodüksiyon Asistanı	Brandon Dyson
Studio Director	Greg Heptinstall
Müşteri Temsilcisi	Erin McManus
Integrated Producer	Teresa Bayley
Design Director	Ryan Booth
Prodüksiyon Asistanı	Anna Harju
Sanat Yönetmeni	Kevin Sato
İlustratör	Kevin Sato
Prodüksiyon Asistanı	Ashleigh O’Brien
Creative Technology Director	Martin Szomolanyi
Strateji Planlamacı	Spencer MacEachern
Strateji Planlamacı	Stephanie Gyles
Integrated Producer	Houng Ngui
İlustratör	Ty Dale
Prodüksiyon Şirketi	Zulubot