Prodüksiyon Sorumlusu at Monkey Produções

Gatorade - "Sweating is Glory"

Isla Sao Paulo, Brazil

2615

Marka: Gatorade
Ülke: Brazil

Reklamcı: PepsiCo Inc.

Başlık	Sweating is Glory
Haftanın	Isla
Kampanya	Sweating is Glory
Reklamcı	PepsiCo Inc.
Marka	Gatorade
İlk Yayınlanma Tarihi	2023 / 3
Sektör	Soft Drinks, Tonics
felsefe	Under the concept “Sweating is glory”, the campaign tells the brand’s historical functional credentials, showing perspiration like never before. Sweating is both gratifying and therapeutic. It’s the result of effort. That’s why keeping yourself hydrated is key; not just for those who are professional athletes, but also for those who work out. And who better to celebrate sweating than Gatorade, a brand born from the study of perspiration. Created by the agency Isla and produced by Stink São Paulo, ‘Sweating in Glory’ was directed by ®️Jones, the multi-award winning director and recipient of a Cannes Grand Prix in Film. Julian Tachella and Celeste Dalairac, the advertising agency’s Group CDs, said: “This is our first project at Isla and we are happy it is a regional campaign for such an iconic brand as Gatorade as well as working with their amazing team.” “Being able to count on Gatorade’s functionality through the rawness of sweat; we thought it was the simplest and freshest way of evoking that feeling which unites all of us who exercise: sweating is glory.” added Rodrigo Greco and Mariano Gamba, the agency’s DGCs. Gonzalo Chigó, Marketing Director for Gatorade Latin America, and Álvaro Ascenzo, Regional Marketing Manager for the brand, said: “At Gatorade we believe there’s always room for improvement. No matter what sport you practice or what your goals are, those who reach their sporting goals are the ones who work hard and stay properly hydrated to perform better every time.” The campaign has over 30 pieces of content that will be released in Mexico, Brazil, Argentina, Colombia and other countries in the region.
Medya Türü	Branded Content
Süre	89 seconds
Market	Mexico, Argentina, Colombia
Yaratıcı Ajans Başkanı	Ariel Serkin
Yaratıcı Ajans Başkanı	Rodrigo Grau
Chief Strategy Officer	Mariano Serkin
Head Of Planning	Romina Celone
Managing Director & Head of Media	Victoria Clucellas
Yaratıcı Yönetmen	Mariano Gamba
Yaratıcı Yönetmen	Rodrigo Greco
Regional Group Creative Director	Celeste Dalairac
Regional Group Creative Director	Julian Tachella
Grouper PM	Karen Cortés
Head of Art	Alejandro Stea
Prodüktör	Coqui Gimenez Uriburu
Prodüksiyon Şirketi	Stink Films
Yönetmen	Ricardo Jones
Görüntü Yönetmeni	Giordano Maestrelli
2nd Unit Director	Natan Neves
Director of Photography 2º Unit	Kairo Marcel Lenz
Sanat Yönetmeni	Ana Henriques
Assistant Director	Marina Hecker
Stilist	Isadora Bertolucci
Hair and Makeup	Luana Ramos Zinn
Cast Producer	Amanda Michelini
Product retoucher	Jorge da Costa Rodrigues
Production Director	Daniel Lombardi
Executive Director	Renata Dumont
Prodüksiyon Sorumlusu	Carolina Junqueira
Prodüksiyon Sorumlusu	Nathan Marino
Prodüksiyon Sorumlusu	Camila Martinez
Prodüksiyon Sorumlusu	Ana Gazal
Prodüksiyon Sorumlusu	Marcela Amstalden
Production Coordinator	Paula Macedo
Production Coordinator	Rafael Rocha
Production Coordinator	Mariana Kerche
Production Coordinator	Amanda Grell.
Production Coordinator	Melina Matuoca
Post Production Coordinator	Roberta Bruzadin
Post Production Coordinator	Regina Mimi
Post Production Coordinator	Igor Luiz
Editör	Maria Machado
Editör	Bruno Alves
Finished Artist	Camila Doimo
Post Prodüksiyon	Clan VFX
Renkçi	Osmar Jr.
Ses Tasarım Şirketi	Satelite Audio
Service Team	Fernanda Costa
Service Team	Renata Schincariol
Service Team	Daniel Chasin
Finishing Assistant	Alexandre Avicena
Production Coordinator	Camila Guedes
Production Coordinator	Letícia Oliveira
Production Coordinator	Bea Vieira
Production Coordinator	Mariana Tardelli
Production Coordinator	João Piccoli
Voice Talent	Jorge Fernandez
Soundtrack Production	Papamusic
Still Photography	Los Vocalinos
Reklam Sorumlusu	Martín Watson
Reklam Sorumlusu	Gonzalo Chigó
Reklam Sorumlusu	Alvaro Ascenzo
Reklam Sorumlusu	Gonzalo Lemos