AdForum
Camila Martinez
Camila Martinez
Prodüksiyon Sorumlusu at Monkey Produções
Düzelt
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BaşlıkBrahma Phone 4
Haftanın
Kampanya Brahma Phone
Reklamcı Ambev
Marka Brahma
İlk Yayınlanma Tarihi 2024 / 2
Sektör Beers, Ciders, Lagers
felsefe AMBEV's Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to leave their phones behind while remaining connected. This move isn't just about taking a beloved beverage global; it's about sharing a unique approach to enjoying festivities without a fret. Brahma Phone was the best option for partygoers for four days. Brazilian Carnival, a spectacular showcase of carefree revelry, often sees its luster dimmed by concerns over personal belongings, particularly smartphones. Brahma’s response? The ingenious Brahma Phone: a device designed for festival-goers to carry into the heart of the party, stripping back to only what’s essential: calling, SMS, GPS, a transportation app, and an 8-megapixel camera. This innovation lets party-seekers leave their high-tech worries behind, ensuring the celebratory spirit remains unbroken. Celebration Without Complications Brahma believes in making every moment of celebration count, unhindered by concerns of loss. The Brahma Phone introduction at Carnival was met with such a positive reception, it’s only natural that the brand brings that same carefree spirit to other events. The focus remains on promoting stress-free times at some of the world's most iconic gatherings. Crafted in collaboration with Brazil’s Africa Creative of Omnicom Group’s DDB Worldwide, the Brahma Phone stands as a symbol of creativity and consumer connection. “Brahma is more than a beer; it's a brand that solves real problems for those eager to celebrate life fully. This project perfectly encapsulates our approach to meaningful engagement with our consumers,” comments Sergio Gordilho, Co-President and CCO of Africa Creative. For Revelers Everywhere Available to those over 21, the Brahma Phone underscores Brahma’s broader vision of fostering greater freedom across a variety of public festivities. This initiative is poised to spread far beyond Brazil and Carnival, offering a novel way to experience the fun without the usual encumbrances. Brahma warmly invites all to embrace the liberation the Brahma Phone offers. Both the brand and its agency partner are excited about sharing the Brahma Phone to future gatherings. Brahma’s palpable excitement about enhancing audiences’ celebratory experiences with innovations that prioritize letting go, simplicity, is the essence of festivity.
Medya Türü Print
Süre
Yaratıcı Ajans Başkanı
Co-CCO
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Ekip
Yaratıcı Ekip
Yaratıcı Ekip
Chief Operating Officer (COO)
Account Management
Account Management
Account Management
Account Management
VP Media
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
VP, Planning
Planning Team
Planning Team
Planning Team
VP of Special Projects and Creative Content
Director of Special Projects
Proje Sorumlusu
Creative Producer
Creative Producer
Creative Producer
Creative Producer
Creative Producer
Production Assistant
Product Personalization
Director of Customer Service
Director of Production
Executive Director
Production Assistant
Set Tasarımcısı
Logistics
Grafiker
Visual Communication
Printing House
Ajans Prodüktörü
Ajans Prodüktörü
Ajans Prodüktörü
Image Production
Yönetmen
Görüntü Yönetmeni
Prodüksiyon Sorumlusu
Prodüksiyon Sorumlusu
Prodüktör
Production Coordinator
1st AD
2nd AD
1st AC
2nd AC
Production Director
Production Assistant
Costume
Casting Producer
Location Producer
Make-Up Artist
Post Prodüksiyon
Post Service
Editör
Finishing
Renkçi
VFX Company
Ses Prodüksiyonu
Music Director
Music Director
Music Director
Music Account Services
Music Account Services
Music Account Services
Music Production
Music Production
Music Production
Music Production
Music Production
Assistant Music Production
Finished Artist
Finished Artist
Finished Artist
Finished Artist
Finishing Assistant
Production Coordinator
Production Coordinator
Production Coordinator
Production Coordinator
Photography production
Yönetmen
Lighting
Assistant Photographer
Assistant Photographer
Styling
Styling Assistant
Styling Assistant
Wardrobe
Beauty
Beauty Assistant
Beauty Assistant
Nails
Mock-up FX
Oyuncu Seçimi
Oyuncu Seçimi
Oyuncu Seçimi
Mof
Production Assistant
Prodüksiyon Sorumlusu
Prodüksiyon Şirketi
Head of Audiovisual Production
Executive Production
Executive Production
Prodüktör
Approval Client
Approval Client
Approval Client
Approval Client

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