McDonald's - "Build As You Like 3"

Leo Burnett Germany

Leo Burnett Germany Frankfurt am Main, Germany

2800

Başlık	Build As You Like 3
Haftanın	Leo Burnett Germany
Kampanya	Build As You Like
Reklamcı	McDonald's
Marka	McDonald's
İlk Yayınlanma Tarihi	2018 / 7
Sektör	Restaurants & Fast Food
Slogan	Build your burgers as you like.
hikaye	McDonald’s Germany is not what it used to be. The new McDonald’s restaurants all over the country have made a huge leap in quality – providing features like freshly made food, barista-made coffee, and touch-screen kiosks that allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces and unique toppings. In other words: You can now build your burgers as you like. To showcase this sensational change, we took that one thing you are never allowed to change – and changed it. What’s that? The logo! We rearranged the McDonald’s logo – just like you can rearrange your burgers. By the way: In Germany the main McDonald's color code is yellow on green instead of yellow on red.
Medya Türü	Print
Agency	thjnk Hamburg
Yaratıcı Yönetmen	Karl Wolfgang Epple
Yaratıcı Yönetmen	Matthäus Frost
Sanat Yönetmeni	Matthäus Frost
Reklam Yazarı	Karl Wolfgang Epple
Final Art Work	Hilko Wiegmann
Müşteri Temsilcisi	Maik Hansel
Müşteri Temsilcisi	Katharina Form