Temptations - "Fashion Cat"

adam&eveDDB

adam&eveDDB London, United Kingdom

Ödüller

3081

Marka: Temptations
Ülke: United Kingdom

Reklamcı: Mars Petcare

Başlık	Fashion Cat
Haftanın	adam&eveDDB
Kampanya	Cats Lose Their Cool
Reklamcı	Mars Petcare
Marka	Temptations
İlk Yayınlanma Tarihi	2023 / 2
Sektör	Pet Food, Pet Care Products & Services
felsefe	The TEMPTATIONS brand, the makers of America’s #1 cat treats*, are expanding their offerings to the mealtime category for the first time with their new TEMPTATIONS Adult Dry Cat Food. The new offering is available exclusively at Walmart, before expanding to additional retailers in the fall. The brand is also releasing a new treat product called TEMPTATIONS TENDER FILLS™ treats and introducing a new brand platform: CATS LOSE THEIR COOL™. The new CATS LOSE THEIR COOL platform – led by creative agency adam&eve DDB London – is a playful take on cats’ reactions to the irresistibility of TEMPTATIONS products. Informed by Google Trends and social analytics, the team found that cat owners often poke fun at their cats’ independence and coolness. With that in mind the new CATS LOSE THEIR COOL ads feature felines as typical “cool” archetypes – like a teenager, a fashionista, an artist and food critic – and show how the irresistibility of TEMPTATIONS treats and food can make cats come running, breaking down the barrier of even the coolest of cats.
Medya Türü	Integrated Media/360 Activation
Süre	15 seconds
Editing Şirketi	Marshall Street Editors
Ses	Factory Studios
Reklam Sorumlusu	Jean-Paul Jansen
Reklam Sorumlusu	Edwin Padilla
Reklam Sorumlusu	Ellora Esbrook
Reklam Sorumlusu	Gilda Bailey
Reklam Sorumlusu	Hannah Olsen
Reklam Sorumlusu	Crosby Wright
Reklam Sorumlusu	Annie Pulizzi
Yaratıcı Ajans Başkanı	Richard Brim
Yaratıcı Ekip	Ben Robinson
Yaratıcı Ekip	Mike Whiteside
Yaratıcı Yönetmen	Colin Booth
Yaratıcı Yönetmen	Ben Stilitz
Ajans Prodüktörü	Jess Middleton
Executive Strategy Director	Nick Hirst
Planning Director	Jack Spicer
Senior Planner	Liora Ingram
Junior Planner	Lucy Wilson
Senior Project Manager	Becky Faloju
Group Managing Director	Miranda Hipwell
Direktör	Skye Stoppani
Müşteri Direktörü	Harriet Carter
Müşteri Direktörü	Sarah Cornish
Müşteri Direktörü	Kathryn Armstrong
Müşteri Temsilcisi	Alexandra Burchett
Executive Content Director	Jess Taylor
Social Director	Phoebe Wright
Social Creative	Judith Tulkens
Executive Content Producer	Stephen Mead
Post-production Producer	Olivia Hards
Head of Motion Graphics	Ed Christie
Motion Director	Hash Khan
Basılı Malzeme Prodüktörü	Olly Ravaux
Senior Business Affairs Manager	Gemma Davies
Prodüksiyon Şirketi	Smuggler Films
Yönetmen	Randy Krallman
Prodüktör	Gustav Geldenhuys
Prodüksiyon Sorumlusu	Adam Evans
Post Prodüksiyon	Black Kite Studios
VFX Shoot Supervisor	Chris Mortimer
Renkçi	George Kyriacou
VFX Supervisor	Bruno Fukumothi
Compositing	Srinivasan Chandrasekaran
Prodüktör	Paul Branch
Editör	Matt Pochettino
Assistant Editor	Nicole Angliss
Assistant Editor	Rebecca Spaven
Editorial Producer	S.J. O’Mara
Sound Design and Mix	Jon Clarke
Sound Design and Mix	Dan Beckwith
Assistant Sound Designer	Harry Boyce
Ses Prodüktörü	Beth Massey
PR Agency	Weber Shandwick - London
PR VP, Client Experience	Caitlin Immel
PR Account Director	Samantha Barron
PR manager	Madison Miller
PR Senior Associate	Ellie Halter
PR Senior Associate, Media Relations	Jaime Castile
Medya Ajansı	EssenceMediacom
Media Director, Planning	Melanie Sayed
Medya Planlama	Ella Farruggia
Media Planning Supervisor	Faith Torppey