Abbie Walsh

My passion is in making businesses more human.

Creative Review, Creative Leaders 50 2018,
Cannes Juror in Industry Craft 2018,
D&AD Juror in Digital Design 2018,
Shortlisted for Business Leader of the Year 2018 by the Women in IT awards,
Voted one of the Drum’s 2017 Digerati - The top 100 people in the digital industry

I have created customer impact for major brands over the last 18 years through service design, physical and digital product strategy and creation, employee experience design, innovation at scale and design-led transformation.
My focus is on culture as an underpinning for successful change, authoring the Living Business approach to business transformation for longevity and vitality.
I'm a leader in advocating the role of diversity in successful companies and how design is a catalyst for achieving this.
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Abbie Walsh is a service design pioneer, driven by an unshakable belief in design as a force for good. Having been a DJ and a journalist at moments in her colourful career, Abbie’s extensive design experience has seen her take a leading role designing services that have changed the way we live (including the BBC iPlayer). Her unremitting curiosity around progress in the design industry exposes Abbie to examples of groundbreaking work that fuel her quest for innovation. She has high expectations of the breadth of challenges designers can solve, and is fascinated to see how they wield their craft to design human-centric solutions.

At Fjord, Abbie sees through complexity to articulate new ways of thinking that enable her and her teams to imagine the future and design the products and services we’ll all come to rely on. She oversees Fjord UK and Ireland, leads key clients through their digital transformation journeys, and fulfils a global and regional remit to mentor leaders. Abbie was a juror for the D&AD Awards 2018, and one of Creative Review’s top fifty creative leaders of 2018. She was voted one of the Drum’s Digerati 2017 and 18.