Leo Burnett Toronto - "Irrefusable Invites"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canada

Ödüller

853

Marka: Leo Burnett Toronto
Ülke: Canada

Reklamcı: Leo Burnett Toronto

Başlık	Irrefusable Invites
Haftanın	Leo Burnett Toronto
Kampanya	Irrefusable Invites
Reklamcı	Leo Burnett Toronto
Marka	Leo Burnett Toronto
İlk Yayınlanma Tarihi	2022
Sektör	Advertising Agencies
hikaye	It’s hard to plan a dinner party. Schedules are busy, guests don’t commit, and hosts often have no idea how many people are going to show up. And since dinner parties in Canada are such a huge affair, we thought it was the perfect time to use our annual holiday card brief to create something that was more than a self-promo piece. Something that was useful and memorable.We gifted our clients a way to compel everyone to come to their parties, by creating a collection of Irrefusable Invites — invitations with ingredients in them. These six ingredients came together to make a delicious gravy, forcing every guest to RSVP “yes” unless they wanted everyone else to go gravy-less.Working like postcards, these could be sent out to potential guests, compelling them to show up. Because if they didn’t, the gravy wouldn’t get made, and dinner wouldn’t be the same.
Medya Türü	Direct Marketing
Prodüksiyon Şirketi	EPC Graphics
Prodüksiyon Şirketi	Flash Reproductions
Prodüksiyon Şirketi	Rootree
Yaratıcı Yönetmen	Kohl Forsberg
Prodüktör	Gord Cathmoir
Yaratıcı Yönetmen Ortağı	Natee Likitsuwankool
Yaratıcı Yönetmen Ortağı	Appanna Chetranda
Chief Strategy Officer	Tahir Ahmad
Yaratıcı Ajans Başkanı	Lisa Greenberg
Yaratıcı Ajans Başkanı	Steve Persico
Managing Director Account Management	Natasha Dagenais
President	Ben Tarr
VP Group Creative Director, Design	Man Wai Wong