National Association of REALTORS / Good Neighbor Awards - "Good Neighbor"

Havas Chicago

Havas Chicago Chicago, United States

1988

Marka: National Association of REALTORS / Good Neighbor Awards
Ülke: United States

Reklamcı: National Association of REALTORS / Good Neighbor Awards

Başlık	Good Neighbor
Haftanın	Havas Chicago
Kampanya	Good Neighbor News
Reklamcı	National Association of REALTORS / Good Neighbor Awards
Marka	National Association of REALTORS / Good Neighbor Awards
Posted	Aralık 2021
Sektör	Real Estate
hikaye	For over 20 years, National Association of REALTORS® has acknowledged “Good Neighbors” through a same-titled program to recognize REALTORS® who make an extraordinary impact on their community through volunteer work. To cut through the negative clutter, bring 2021’s program to life and REALTORS® commitment to their communities, the company partnered with Havas Chicago to develop a good news spreading, multi-touch campaign that runs from 12/5 through 12/31. According to Pew Research Center, over 70% of Americans suffer from negative news fatigue. The Good Neighbor News campaign includes a Time Square activation which features a constant scroll of positive headlines, brightly colored newspapers made from recycled bad news and the celebration of good Samaritans, 15 Good Neighbor Award Winners. On Tuesday, 12/8 and Wednesday, 12/9, Times Square will be lit up via News Tickers, LED sign and branded newsboxes on 44th Street and 7th Avenue with the REALTORS® “Good Neighbor News”. Brand ambassadors will be on the grounds handing out physical copies of the “Good Neighbor News” newspapers which is made entirely recycled material – literally turning a negative into a positive.
Medya Türü	Outdoor/Out of Home
Yaratıcı Ajans Başkanı	Myra Nussbaum
Grup Yaratıcı Direktörü	Lewis Mcvey
Yaratıcı Yönetmen	Josh Mizrachi
Yaratıcı Yönetmen	Jimmy Dietzen
Designer	Estella Xian
Reklam Yazarı	Jonica Lister
Prodüksiyon Sorumlusu	Catherine Hudon
Prodüksiyon Şirketi Prodüktör	Itorobong Etim-Barbosa
Strategy Director	Casey Carpenter
Strategist	Ashley MacDonald
Yönetici Direktör	Amy Merchant
Senior Account Director	Scott Bartosiewicz
Müşteri Süpervizörü	Adam Azzaro
Medya Ajansı	Havas Boston
SVP, Group Client Lead	Cammy Keiler
VP, Group Client Lead	Ashley Vanasse
Director, Connections Planning	Stephanie DiCicco
Director, Client Services	Barbara Cevallos
Client Manager	Michael Masone
Client Associate	Lukas Auletti
EVP Experiential	Kelly Reynolds
Executive Producer Experiential	Thomas Campbell
Jr. Art Director	Beth Jackson