BMW 1 SERIES - "FACE CITY"

Wunderman Thompson

Wunderman Thompson Boulogne Billancourt, France

10822

Marka: BMW 1 SERIES
Ülke: France

Reklamcı: BMW

Başlık	FACE CITY
Haftanın	Wunderman Thompson
Kampanya	FACE CITY
Reklamcı	BMW
Marka	BMW 1 SERIES
İlk Yayınlanma Tarihi	2011 / 9
Sektör	Full Size & DeLuxe Cars
Slogan	NEW BMW 1 SERIES. UNIQUE.
felsefe	To underline the communication campaign around the launch of the new BMW 1 Series, JWT Paris has conceived a daring viral device that sets the internet user in a unique world, and at is image, in resonance with the 3 lines of the new BMW 1 Series designed to suit all personalities. Based on the “New BMW 1 Series. Unique” signature, Face City offers internet users the possibility to drive in a world full of visual and audio personal references. By uploading his photo, chosen from a facebook profile or taken from a webcam, the internet user dives immediately into the Face City adventure: guided by the new BMW 1 Series and to the rhythm of his own music, automatically selected according to the musical tastes published on the facebook profile, a new city with familiar lines comes out of the ground… The car minds between the streets before rising above the clouds in order to reveal to the internet user, like a satellite picture would, a city built to his facial features. Once revealed, this unique city can be explored indefinitely with the mouse, by zooming back and forth on the map.
Medya Türü	Web Site
Post Prodüksiyon	Circus
Müşteri Temsilcisi	Axel Grollemund
Müşteri Temsilcisi	Marie Guillemin
Müşteri Direktörü	Camille Constantin
Müşteri Temsilcisi	Olivier Daban
Reklam Yazarı	Thierry Brioul
Sanat Yönetmeni	Laura Moreau
Sanat Yönetmeni	Laurent Salles
Yaratıcı Yönetmen	Tanneguy de Thé
Yaratıcı Yönetmen	Guillaume Cartigny
Yaratıcı Yönetmen	Ghislain de Villoutreys
İnteraktif Gelişim	Make Me Pulse