Prodüktör
at
Smile & Reset
| Başlık | Feed Your Style |
| Haftanın | McCann Worldgroup |
| Kampanya | Feed Your Style |
| Reklamcı | ASOS |
| Marka | ASOS |
| İlk Yayınlanma Tarihi | 2022 / 10 |
| Sektör | Online Retail, E-store |
| hikaye | ASOS recently revealed its campaign in the US and UK, highlighting its Autumn/Winter 2022 womenswear collection. It pulls inspiration from the ways the many screens of today encourage unique takes on one’s own style.The tagline “Feed Your Style,” is an evolution of the acronym “ASOS” (As Seen On Screen) reflecting the infinite ways customers express themselves through fashion.The creative was designed to arouse an emotional response in audience, showcasing the joy fashion and style brings as well as cultural relevance to help position ASOS as the most inspirational fashion destination.We created a new campaign and a new world for the ASOS generation – a celebration of personal style where people can discover new items and remix them in whatever fast, colorful and fun ways they like. From friend’s stories to social challenges to unexpected situations: everything serves as inspiration and expands our idea of the possibilities of style. |
| Medya Türü | İnteraktif |
| Süre | |
| Market | France |
| Yaratıcı Ajans Başkanı | Alex Lopez |
| Agency | Gotham, Inc. |
| Agency | McCann Paris |
| Yaratıcı Ajans Başkanı | Julien Calot |
| Yaratıcı Ajans Başkanı | Hans Dorsinville |
| Yaratıcı Yönetmen | Liam Fearn |
| Yaratıcı Yönetmen | Eric Landowski |
| Sanat Yönetmeni | Louise Carrouge |
| Creative | Nadia Lasfar |
| Business Team | Nannette LaFond-Dufour |
| Business Team | Colby Webb |
| Strategy Director | Shanna Carpenter |
| Social Manager | Pierre-Jean Bernard |
| Müşteri Direktörü | Casey Archer |
| Prodüktör | Thibault Blacque-Belair |
| Prodüktör | Jean ROBERT |
| Proje Sorumlusu | Shantal Gonzalez |
| Prodüksiyon Şirketi | Iconoclast Paris |
| Yönetmen | we are from LA |
| Prodüksiyon Sorumlusu | Camille Lambert |
| Prodüktör | Alexia Levy |
| Production Coordinator | Lola Perron |
| Görüntü Yönetmeni | Nicolas Loir |
| Stilist | Laura Vandall |
| Prodüktör | Laura Sabat |
| Production Service Company | Azul Productions |
| VFX/Post Production | Poster |
| Post-production Producer | Cyril Bordesoulle |
| Post-production Producer | Yelena Dos Santos |
| Grafik | Lucas Latil |
| Grafik | Albin martinetti |
| Grafik | Yves Delforges |
| Grafik | Bruno Caretta |
| Engineer | Edouard Mailaender |
| Engineer | Matthieu Lescornec |
| VFX Company | Mathematic |
| VFX Supervisor | Yann Aldabe |
| Motion Designer | David Pelletier |
| Motion Designer | Astrid Tessier |
| Compositing | Roman Goncharenko |
| CG Modelling | Lucas Benoit |
| İlüstrasyon | Charline Sanchez |
| VFX Producer | Guillaume Marien |
| VFX Producer | Claire English |
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