Prodüktör
at
Smile & Reset
| Başlık | Join the flip side: Season 2 |
| Haftanın | Wieden + Kennedy Amsterdam |
| Kampanya | Join the flip side II |
| Reklamcı | Samsung |
| Marka | Samsung Galaxy |
| İlk Yayınlanma Tarihi | 2023 / 7 |
| Sektör | Mobile Telephones & tablets |
| hikaye | The spot opens on five friends hanging out at a lakeside camp. One of them tells the tale of the Samsung Galaxy Z Series: “once you see it, you must have it”. Initially dismissive, the others notice a guy pulling out his Galaxy Z Flip4 and, in true horror style, one by one they fall under its power. |
| felsefe | Switching phone brands is not that scary, we promise. A new campaign by Wieden+Kennedy Amsterdam for Samsung Galaxy riffs on classic teen horror to show people that giving in to their fascination with innovation is nothing to be afraid of. Come join the flip side... The campaign was inspired by the well-documented social phenomenon that people often move with the crowd in fear of being the first to try something new. Samsung wants to show that if you take the step to go beyond that fear you might discover something that better fits your needs. And the Samsung Galaxy Z Series is worth taking the leap. With its innovative foldable design, it’s easy to use, easy to pocket and perfect for taking group shots or watching video hands-free. So why deny yourself a real innovation? Wieden+Kennedy Amsterdam and Samsung have a long-standing partnership creating inspiring campaigns with global reach. This campaign builds on the success of the award-winning Join the flip side film (2022) which imagined the Samsung Galaxy Z Flip4 as the object of obsession in a psychological thriller. The new Samsung Join the flip side campaign launches globally today (07 July). As well as the 120-second long form, there will also be 60-second, 30-second, 15-second and 6-second edits. |
| Medya Türü | Branded Content |
| Süre | |
| Market | Norway, United Kingdom, Spain |
| Ses Post Prodüksiyon | 750mph |
| Reklam Sorumlusu | YongWoo Kim |
| Reklam Sorumlusu | Nooree Hur |
| Reklam Sorumlusu | Jisu Goh |
| President | Blake Harrop |
| Yaratıcı Ajans Başkanı | Eric Quennoy |
| Yaratıcı Ajans Başkanı | Mark Bernath |
| Yaratıcı Yönetmen | Ramona Todoca |
| Yaratıcı Yönetmen | Edouard Olhagaray |
| Sanat Yönetmeni | Kristen Walters |
| Reklam Yazarı | Andrew Duncan |
| Reklam Yazarı | Ane Santiago Quintas |
| Prodüktör | Jaime Tan |
| Prodüktör | Anna Harkness |
| Ajans Prodüktörü | Tom Dean |
| Associate Producer | Charlotte Igharo |
| Planning Director | Thom Dinsdale |
| Head of Comms Planning | Elsa Stahura |
| Comms Planning Director | Akua Harris |
| Communications Planner | Aarzoo Singh |
| Head of Account Management & Group Account Director | Eleanor Thodey |
| Müşteri Direktörü | Raquel Castro |
| Müşteri Temsilcisi | Katie Longson |
| Müşteri Temsilcisi | Allie Bottinelli |
| Business Affairs | Akvilina Jaskunaite |
| Prodüksiyon Şirketi | Bacon OSL |
| Directors | Matias & Mathias |
| Görüntü Yönetmeni | Andreas Bjørseth |
| Prodüktör | Audun Lyngholm Wittenberg |
| Prodüksiyon Sorumlusu | Nicholas Perry |
| Prodüksiyon Sorumlusu | Samuel Cantor |
| Prodüktör | Laura Sabat |
| Costume | Jane Marshall Whittaker |
| Production Service Company | Tickle Film |
| Service Producer | Romina Tedoldi |
| 1st AD | Robert Diment |
| Editing Şirketi | White House Post |
| Editör | Ben Canny |
| Sound Design and Mix | Giselle Hall |
| Ses Prodüktörü | Olivia Ray |
| Ses Prodüktörü | Aishah Amodu |
| Music Supervision | Steph Grace-Summers |
| Müzik | Friday Music |
| Flame Artist | Paul Wilmot |
| Post Prodüksiyon | Black Kite Studios |
| Post-production Producer | Alizée Levrino |
| Renkçi | Julien Alary |
| Post Prodüksiyon | TMLS |
| Post-production Producer | Eli Sandal |
| Yaratıcı Yönetmen | Emma Mällinen |
| Sanat Yönetmeni | Juliana Miguéis |
| Reklam Yazarı | Jowi Kemper |
| Prodüktör | Nili Zadok |
| Prodüktör | Katarina Pepichova |
| Prodüktör | Jaime Siordia |
| Studio Director | Lizzie Murray |
| Tasarımcı | Shen Hou |
| 3D Illustrator | Kaye Cao |
| Motion Designer | Sohyeon Nam |
| Motion Designer | Serhii Serbin |
| Motion Designer | Stelios Nikolaou |
| Prodüksiyon Şirketi | The Mill London |
| Prodüksiyon Sorumlusu | Thomas Cole |
| Senior Producer | Rose Harding |
| Yaratıcı Yönetmen | Ricky Weissman |
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