Alessandro Arbitrio (Arbitrio)
CEO @ VA Consulting | Global Transformation Advisory at VA Consulting
özet
VA Consulting is the world leader in transformation advisory.
Founded in 1994, born from Vitaliano Arbitrio’s ambition as an international producer of TV commercials. During the 80s he was President of the Italian Advertising Body up to ’94. In 2005, Alessandro Arbitrio joined the firm bringing twenty years experience at IBM as an expert in Digital Transformation.
We harness the power of data to provide independent, fact-based advice, enabling brands to supercharge their investments.
VA Consulting transforms clients’ investments to be more effective, faster and agile. Staff and agencies help you on the ‘what’ of marketing, but VA can help you deliver the ‘how’.
We transform investments through four key practice areas:
• Marketing Transformation
• Media Transformation
• Digital Transformation
• Data & Technology
These key practice areas are led by 100+ world class global marketing leaders, with decades of client and agency experience, operating in 50+ markets, who design transformation solutions. We gain alignment, save time, money and create simpler, more effective organisations.
We’re working with several global brands to transform their investments, such as L'Oréal, EssilorLuxottica, P&G, Generali, Geox, Ferrero, Pirelli, Asahi, Coca-Cola, Yamaha, Mercedes, Red Bull, Nespresso, Danone etc.
VA Consulting entrepreneurial culture, main values and far-reaching network enable us to increase quality, efficiency, reduce costs, stretch budgets, eliminate waste in order to offer your best production ROI.
We are a completely independent and impartial advisory.
Skills
Diller
- İngilizce - Pro
- İtalyanca - Native
Talent you might be interested in
Positions
• 300+MIO€ spend managed yearly.
• Marketing Experts working in the advertising industry.
VA supports clients as implementers of the governance, efficiency improvers, marketing advisors & cost controllers accross all adv media platforms: ATL/BTL&PR/TTL/DIGITAL/SOCIAL MEDIA
Global Advertising Advisory & Cost Consultancy in Agencies pitch & selection, Project management, supplier management, Production Houses pitchs, FTE optimization, AR/VR, PPM, TVC production, Digital video production, Speaker, Music, Post-production, Usage Rights, brand naming, Influencer, Talents, bloggers, Digital activation, Digital Transformation, Social campaign, Hosting, CMS, Website Implementation, Web Reputation, Insight, Database Activities, Banner, SEO, KOL – Influencer, App Development, Usability, Pre-press, Press, BTL, 2D/3D, Creativity design, Logo concept, Point of sales, Fair, Store, Events & PR and ecosystem:
• Improve Governance & Efficiency
• Budgeting & Forecasting
• Creative agencies search, pitch & selection, reference analysis, fee negotiation, VA RFI template.
• Project & Costs management, support on brief definition. development GANTT, RFI, RFP, RFQ
• Cost management, negotiation & control in realt time
• Supplier management
• In-house agency implementation & optimization
• Audit management & reconciliation
• Improve Trasparency & Communication management
• Vendors / suppliers Management
• Suppliers Relation Management (SRM)
• Right & Compliant Commercial policy & Terms
• Media benchmarking in partnership with Ebiquity
PROPRIETARY VA TECHNOLOGY PLATFORM
• System-6 "Integrated Budget Control System" Development Manager - VA's WF & Client Login
• System6-Smartquote Development Manager (tool for suppliers)
• System6-KOLB (Influencer benchmarking) Development Manager
• System6-FRC (Fulltime Ratecard Calculator WW) Development Manager
• System6-ASC (Annual salary calculator)
• System6-PPP (Pitch Posm Production)
ISV Relationship Manager / Brand Manager
• To forge strategic relationships with Independent Software Vendors on the Unix area (AIX and Linux) in the IBM Region South
• To start and to drive marketing campaigns using Software Vendor solutions based on AIX and Linux operating systems
• To organize exhibitions, software portings and marketing campaigns managing and using a Regional budget
• To drive other Region South countries for IBM and ISV co-marketing activities
• pSeries - AIX / OpenPower product presentations
• To push and to spread the OpenPower/LoP platform over the South Region marketplace
Technical Director
• To forge strategic relationships with 3rd party vendors for hardware, software, telecommunications, installations and servicing.
• To manage the technical pre-sales and post-sales team
• Product presentations
• To manage software laboratory interactions to add/modify the product features based on customers and business partners requests
