Karan Novas
Partner / CCO at Tulom
São Paulo, Brazil
BaşlıkOn the road for everyone
Haftanın
Kampanya On the road for everyone
Reklamcı Volvo Trucks
Marka Volvo Trucks
İlk Yayınlanma Tarihi 2020 / 4
Sektör Trucks, Pick-Up Trucks
felsefe The campaign proposes that “making history is moving forward, even when everyone had to stop”, recalling the truckers' mission of transporting medicines, food and, above all, hope that the world does not stop.
The campaign was designed for Brazilian market, but after knowing about the message, Volvo Trucks request the effort to expand to other languages ​​and countries, carrying messages such as “despite the distance, we are thousands running together. Making history is advancing with the certainty that the storm will pass ”. So the campaign was adopted by the company globally - including versions in English, Portuguese and Spanish, asking truck drivers to assume the heroic mission of moving forward to keep cities supplied.
Medya Türü Web Film
Süre
Executive Creative Direction
Executive Creative Direction
Reklam Yazarlığı
Sanat Yönetmeni
Müşteri Temsilcisi
Müşteri Temsilcisi
Prodüktör
Reklam Sorumlusu
Reklam Sorumlusu
Ses Prodüksiyonu

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