Ease Labs - "Beauty Hidden Blue Purple"

McCann Health Brazil

McCann Health Brazil São Paulo, Brazil

Ödüller

1659

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Ease Labs
Ülke: Brazil

Reklamcı: Ease Labs

Başlık	Beauty Hidden Blue Purple
Haftanın	McCann Health Brazil
Kampanya	The Beauty Hidden Inside Cannabis
Reklamcı	Ease Labs
Marka	Ease Labs
İlk Yayınlanma Tarihi	2021 / 12
Sektör	Health & Pharmaceutical Products
Slogan	The Beauty Hidden Inside Cannabis
hikaye	Situation The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.
Medya Türü	Print
Yönetmen	Thiago Silva
Görüntü Yönetmeni	Felipe Lion
Editör	Lucas Mello
Reklam Yazarı	Fernando Franchim
Sanat Yönetmeni	Eduardo Basque
Yaratıcı Yönetmen	Alessandra Gomes
Prodüksiyon Sorumlusu	Ycaro Prata
Prodüksiyon Sorumlusu	Karen Xavier
Müşteri Direktörü	Ana Padinha
Chief Executive Officer (CEO)	Joao Consorte
Prodüksiyon Sorumlusu	Themistocles Silva
Prodüksiyon Sorumlusu	Jessica Brockestayer
Renkçi	Ricardo Herling
Prodüksiyon Şirketi	Deep Films
Post Prodüksiyon	Deep Films
Ses Prodüktörü	Studio Tesis