Interone - "ADC Takeover"

Interone Worldwide Hamburg, Germany

8906

Başlık	ADC Takeover
Haftanın	Interone Worldwide
Kampanya	ADC Takeover
Reklamcı	Interone
Marka	Interone
Posted	Ekim 2013
Sektör	Trade Shows, Events & Festivals
hikaye	In 2013 Interone BBDO had a new positioning. Engineering Ideas. Creating involvement. At the same time the agency looked for recruiting creative people. The challenge was to promote the agency in a relevant and creative way so the best creative will want to work at Interone.
felsefe	So we gave users the chance to do it right away! We replace our gold winner on the ADC site with a special banner. Although the banner shows our winner, like any other winner on the site, when the user clicks on it, the banner doesn’t enlarge the picture. It opens a video Chat with one of our ECDs. Than a direct interview is starting immediately.
Sorun	The agency just won the German ADC award and It led us to an insight: Often Advertisers that watch an award wining works think to themselves “I wish I was working in this agency”.
Medya Türü	Case Study
Süre	92 seconds
Yaratıcı Ajans Başkanı	Michael Ohanian
Yaratıcı Yönetmen	Jaqcues Pense
Yaratıcı Yönetmen	Thomas Heinz
Yaratıcı Yönetmen	Roy Cohen
Reklam Yazarı	Christian Clawien
Reklam Yazarı	Adzoa Tsekpo
Sanat Yönetmeni	Claudio Burtschenko
Sanat Yönetmeni	Pedro Americo
Grafik Tasarım	Phillipp Simon
Programming Manager	Nikolai Bockholt
Müşteri Direktörü	Maike Wendel