| Başlık | The Mountain Experiment |
| Kampanya | The Mountain Experiment |
| Reklamcı | ZX Ventures |
| Marka | Cerveza Patagonia |
| İlk Yayınlanma Tarihi | 2021 / 9 |
| Sektör | Beers, Ciders, Lagers |
| hikaye | With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. 20 participants with high levels of stress were interviewed by a psychologist, then 3 of them spent a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Yönetmen | Bernardo Tavares |
| Sanat Yönetmeni | Victor Yves |
| Sanat Yönetmeni | Leandro Bechara |
| Reklam Yazarı | Bernardo Tavares |
| Yönetmen | Irmãos Meirelles |
| Prodüksiyon Şirketi | Café Royal |
| Ses Prodüksiyonu | André Caccia Bava |
| Fotoğrafçı | Juliano Dutra |
| Head of Marketing | Daniel Silber |
| Brand Specialist | Eduardo Fernandes |
More Work
SEE ALLNo Ad
- MARKA:
- Pague Menos
- HAFTANIN:
- lew'lara\TBWA
The Mountain Intervention
- MARKA:
- Patagonia
- HAFTANIN:
- Beta Collective