NEW PRODUCT - "ATM WATER MACHINE"

Momentum+MRM/McCann Lima, Peru

2397

Başlık	ATM WATER MACHINE
Haftanın	Momentum+MRM/McCann
Kampanya	ATM WATER MACHINE
Reklamcı	BBVA
Marka	NEW PRODUCT
İlk Yayınlanma Tarihi	2015 / 10
Sektör	Banking & Financial Services, Investments, Stock Brokers
hikaye	The Momentum + MRM/McCann advertising agency has created for BBVA Continental an ATM that provides water, this is because the ATM, unlike the traditional ones, is connected to a tank that allows to supply one of the most valuable resources for living.The idea for this action is to ease the water access to the people of El Suro - El Verde, Cajamarca, who have to walk near to 3km every day to get to a well where water is contaminated. Bringing more than a temporary solution For BBVA this ATM that supplies water is just a temporary solution because the main goal is the construction of two gravity water distribution systems that will have 40 home connections for the 100% of houses and public establishments in this town. To reach this goal it has created a BBVA financial combo in which the clients will obtain great benefits,and they will be helping directly to set this project.
Medya Türü	Web Film
Süre	103 seconds
Yaratıcı Yönetmen	Christian Caldwell
Yaratıcı Yönetmen	Omar Polo
Sanat Yönetmeni	Joaquín Belaunde
Reklam Sorumlusu	Luciana Olivares
Prodüktör	Alvaro Luque