Keti Gjipali was born in Durrës, Albania. After graduating in Bachelor for Business Administration, she started the Master of Science in Marketing, at the same university, the University of Tirana. She graduated from her Master’s Degree with a Gold Medal. Thanks to her active participation in entrepreneurship activities in Tirana and abroad, her work experiences in different industries and media companies, she founded AGOG Marketing, specialised in Online Marketing. AGOG is a millennial company that is constantly looking to hire passionate youngsters, regardless of their academic background. Recently she is giving her contribution as an As. Professor in International Business, at the University of Tirana, Faculty of Economy.