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With strong credentials in both the strategic and commercial sides of the business, I have established, built and led markets, regions and disciplines, bringing commercial acumen, senior client relationships, strategic thinking, integrated communications expertise, and deep APAC & EMEA experience.
I am a hands-on operator, having spent my career opening new markets, building teams, and establishing new disciplines and ways of working.
I have enjoyed a rewarding career in the life science, health & wellness industries in sales & marketing and advertising & communications. I have held senior regional and global positions, client and agency-side, in NZ, Australia, Singapore, China, India and the UK.
I have gained significant experience across Strategic and Commercial roles, leading global, regional and domestic businesses and brands in Pharmaceuticals, Consumer Health, Nutrition, Nutraceuticals, Medical Devices, Diagnostics, Healthcare Services, MedTech, Vaccines and Natural Remedies, as well behavioral change programs in Social Marketing & Public Health.
My practices include Digital Health, Strategic Consulting, Brand Building, Marketing Excellence, Market Research, Medical Communications, Healthcare Professional Marketing, Consumer Health & Wellness Marketing, Public Health & Social Marketing, Pharmacy/Expert Engagement and Patient Engagement.
My passion for life-changing ideas that improve the health of humanity is driven by a commitment to help Health & Wellness brands and businesses play a meaningful role in people's lives. And, with a unique point of view on Digital Health, Wellness, Aging, the Evolving role of the HCP, and the Empowered Health Consumer, I conduct workshops and training programs, present at regional and international conferences, and teach at academic institutions.
