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360 degrees, systemic communication, advertising liquid ... It seems that we are all clear that advertising has changed a lot with the digital revolution, even if we agree on what to name the result.
The fact is that if advertising is changing, if the consumer is changing, whether the media are changing should not we also change the creatives?
Should not we be prepared to create ideas, concepts and strategies that transcend media and formats and are able to build long-term brand relationships with our audiences?
Absolutely. Fortunately I had the opportunity to develop my career in companies and sectors that have given me a global view and very close to the main areas in which advertising will stake his "to be or not to be" in the coming years.