Discovering Hands - "The Blind See More"

Grey Germany GmbH

Grey Germany GmbH Düsseldorf, Germany

Ödüller

4843

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Discovering Hands
Ülke: Germany

Reklamcı: discovering hands gUG

Başlık	The Blind See More
Haftanın	Grey Germany GmbH
Kampanya	The Blind See More
Reklamcı	discovering hands gUG
Marka	Discovering Hands
İlk Yayınlanma Tarihi	2018
Sektör	Institutional/Public Interest/Non-Profit Org.
felsefe	Every year 18.000 women in Germany die of breast cancer. To avoid this, early detection is crucial. Whilst a mammography is painful and only available as preventive check-up for women above 50 years of age, Gynecologist Dr Frank Hoffmann came up with an idea providing early detection: discovering hands. An initiative using special people as tactile examiners who are capable of spotting lumps in breasts twice as accurately as any doctor – blind and visually impaired (B&VI) women. A breakthrough business idea that needed to become famous, accessible and turned into a franchise. To reach as many women as possible we developed a brand design that was equally understandable by sighted people, as well as B&VI – using a mix of Braille and normal font. An activation campaign raised awareness among potential patients with different promotion material at relevant touchpoints. Such as posters and flyers at gynaecologist’s waiting rooms and online banners on women websites. For our recruitment campaign, we not only specifically targeted B&VI people but invented completely new forms of advertising: Braille-printed duct tape turned ordinary objects into recruitment ads. Online banners became audible via screen readers. And the audio description of TV commercials – announcing products completely irrelevant for B&VI such as cars – delivered our message for zero media budget. A media channel that was unused for advertising up to date. Finally, we initiated and helped discovering hands to turn into a franchise business – expanding nationally and globally.
Medya Türü	Television
Süre	112 seconds
Yaratıcı Ajans Başkanı	Fabian Kirner
Yaratıcı Yönetmen	Juergen Adolph
Grup Yaratıcı Direktörü	Lindsay Cullen
Creative Director	Tim Liedtke
Reklam Yazarı	Michael Draheim
Reklam Yazarı	Kathrin Hagemeister
Sanat Yönetmeni	Marc Schaede
Sanat Yönetmeni	Miriam Hugo
Sanat Yönetmeni	Jacqueline Szurawicki
Fotoğrafçı	Hajo Mueller
Prodüksiyon Şirketi	Nuborn Pictures, Berlin
Görüntü Yönetmeni	Kevin Krefta
Managing Director Creation	Prof. Ruediger Goetz
Managing Director	Michael Rewald
Management Supervisor	Claudine Bosshammer
Director UX	Jannic Hassing
TV Producer Creative Services	Benedikt Goerts
Stylistin	Linda Hippler, Top Agence
Composer	Emma Patterson, TRO Music
Composer	Adam Specter, TRO Music
Music Supervisor	Rebecca Gageik, TRO Music
Proje Sorumlusu	Jan Kranz, TRO Music
Sound Engineer	Timo Kockmeyer, Studio Funk
Sound Production Company	TRO Music, Duesseldorf
Sound Production Company	Studio Funk, Duesseldorf