UN Women - "Echo of help"

Grey Germany GmbH

Grey Germany GmbH Düsseldorf, Germany

2526

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: UN Women
Ülke: Germany

Reklamcı: United Nations Women

Başlık	Echo of help
Haftanın	Grey Germany GmbH
Kampanya	Echo of help
Reklamcı	United Nations Women
Marka	UN Women
Posted	Mart 2019
Sektör	Anti-Domestic Violence, Sexual Abuse
hikaye	Domestic violence happens behind closed doors. Behind thick walls. Beyond the public. Most victims are women who are trapped in their own homes. Nobody can hear them and call for help. But Amazon could change that – with its ever-listening voice assistant Echo. Yet, Echo only reacts to certain wake words and is not able to make an emergency call on command. Not mentioning a silent one to avoid further violence.
Sorun	One of the biggest threats women face today lives under their own roof: Almost 109,000 women were victims of domestic violence in Germany at the last census. 146 died. That’s one woman every three days. When their home becomes a dangerous trap, nobody listens. Except for voice assistants like Amazon Echo featuring Alexa. But for some reason Echo is not able to make an emergency call on command. Not mentioning a silent one to avoid further violence. UN Women Germany wanted to change that.
Sonuç	Our Idea: Echo of Help – the first voice assistant that reacts to domestic violence. The device responds invisibly to a custom code word and sends an individual silent alert to predefined contacts. However, Echo of Help is just a prototype. A proof of how useful its extension is. And above all, an appeal to Amazon to implement the features into its own products to fight against domestic violence.
Medya Türü	Television & Cinema
Süre	110 seconds
Daha fazla bilgi	https://www.lovethework.com/entries/508767
Post Prodüksiyon	Hogarth Worldwide
Yaratıcı Ajans Başkanı	Fabian Kirner
Digital Creative Director	Marco Littges
Reklam Yazarı	Peer Hepp
Digital Art Director	Alper Yazar
Sanat Yönetmeni	Kaj Gebhardt
Digital Art Director	Johannes Peltzer
Teknik Direktör	Martin Steinorth
Digital Art Director	Alexander Bertschat
Proje Sorumlusu	Jonas Rau
Prodüksiyon Şirketi Prodüktör	Thorsten Vogel
Sound Designer	Boris Goltz
Ses	Melissa Loney