| Başlık | A letter to myself |
| Haftanın | DENTSU CREATIVE |
| Kampanya | A letter to myself |
| Reklamcı | Santé Publique France |
| Marka | Santé Publique France |
| İlk Yayınlanma Tarihi | 2021 / 12 |
| Sektör | Public Safety, Health & Hygiene |
| hikaye | In the 80’s, a positive HIV test meant the end of your life. Thanks to treatments available today, a person who is HIV-positive can live a full and healthy life without transmitting the virus. But people’s perceptions still haven’t evolved, causing everyday discrimination and reluctance to get tested. Letter To Myself is a film that aimed to change perceptions, by following Nicolas, Andréa and Christine going back in time to the day they found out they were infected, so they could tell their younger selves how vibrant their lives would become. They were invited to write a letter to themselves and read it in front of a camera. To make it an immersive experience, an image of their younger self was projected and animated with the use of AI. |
| Medya Türü | Web Film |
| Süre | |
| Yönetici Direktör | Cécile Bitoun |
| Yaratıcı Yönetmen | Emmanuel Bougneres |
| Reklam Yazarı | Damien Lebreuilly |
| Sanat Yönetmeni | Allan Huon |
| Müşteri Direktörü | Daniel Dasse |
| Proje Sorumlusu | Élodie Roblin |
| Strateji Planlamacı | Marion Mondoloni |
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