Damien Lebreuilly
Associate Creative Director at Dentsu Creative
Paris Area, France, France
BaşlıkSEX HAPPINESS (BRAND PURPOSE)
BriefDUREX REACHES OUT FOR THE RIGHT TO FUN FOR ALL: the first web-based educational platform dedicated to fun for all, addressing all the topics related to fun and sexual diversity that have never been addressed by the French school system. A safe place offering more inclusive, realistic and relevant sex education content. Sex Happiness is a 4 month content programme to help 18-45 year olds educate themselves, discover and experience fulfilling sexuality. 7 video episodes, 7 influencers and their communities to authentically testify, bring answers to the taboo questions we ask ourselves about sex and pleasure: Pleasure & Sex, & Solo sex, & Partners, & Morphology, Pleasure & Size, Pleasure & Health, Pleasure & Disabilities
Haftanın
Kampanya SEX HAPPINESS (Brand Purpose)
Reklamcı Reckitt Benckiser
Marka DUREX
İlk Yayınlanma Tarihi 2023 / 3
Sektör Contraceptives & Pregnancy Tests
hikaye DUREX REACHES OUT FOR THE RIGHT TO FUN FOR ALL: the first web-based educational platform dedicated to fun for all, addressing all the topics related to fun and sexual diversity that have never been addressed by the French school system. A safe place offering more inclusive, realistic and relevant sex education content. Sex Happiness is a 4 month content programme to help 18-45 year olds educate themselves, discover and experience fulfilling sexuality. 7 video episodes, 7 influencers and their communities to authentically testify, bring answers to the taboo questions we ask ourselves about sex and pleasure: Pleasure & Sex, & Solo sex, & Partners, & Morphology, Pleasure & Size, Pleasure & Health, Pleasure & Disabilities
Medya Türü Case Study
Süre
Deputy Creative Director
Prodüktör
Proje Sorumlusu
Proje Sorumlusu
Prodüktör
Prodüktör
Chief Executive Officer (CEO)
Yaratıcı Yönetmen
Reklam Yazarı
Sanat Yönetmeni
Strategist
Yönetmen
Medya Direktörü
CEO Cécile Bitoun
DC Emmanuel Bougnères
Team créatif Carrie Tang, Sébastien Cuypers, Andrea Antunes, Damien Lebreuilly
Strategic Planners Marion Mondoloni & Samuel Pain
TV Producer Anthony Raton
Influence Raphaëlle Alexandre
Production Blue Paris
Director Jonathan Schupak
Producer Jeremie Woog
Head of Production Lina Maldonado
head of Post Production Céline Sene
Editor Rémi Muzzupapa

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