| Başlık | Nasty Filter |
| Brief | The World Cup has a lot of great aspects that unite the world. But there’s another side to the game: hate and racism. Minutes after the World Cup game between Sweden and Germany, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of racial trolling on social media, including threats to both him and his family. So Swedish insurance company Länsförsäkringar launched The Nasty Filter – an autocorrect function that turns words of hate into those of love and positivity. |
| Haftanın | Stendahls |
| Kampanya | Nasty Filter |
| Reklamcı | Länsförsäkringar |
| Marka | Länsförsäkringar |
| Posted | Kasım 2018 |
| Sektör | Insurance |
| hikaye | As part of their commitment to social sustainability, Länsförsäkringar is actively working to promote and improve mental health for young people. |
| Medya Türü | İnteraktif |
| Yaratıcı Yönetmen | Ylva Nestmark |
| Reklam Yazarı | Eva Råberg |
| Sanat Yönetmeni | Henrik Gustafsson |
| Fotoğrafçı | Jens Dohnberg |
| Müşteri Direktörü | Peter Ohlsson |
| Reklam Yazarı | Ulrika Hamrén |
| Reklam Yazarı | Matt O'Leary |
| Reklam Yazarı | Kenneth Anderson |
| Proje Sorumlusu | Karin Hedberg |
| Yaratıcı Ajans Başkanı | Martin Cedergren |
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