Insights: The Cutting Edge of Advertising category: digital - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Industry AI Predictions for 2024

yoluyla India Fizer on 19 December 2023

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. Daha fazla oku

Navigating Turbulence with Hope: The Creative Industry's Stand on Optimism

on 18 December 2023

Despite the worldwide geo-political instabilities and unstable economic outlook for 2024, we are seeing new paradigms emerging in advertising that mean creatively the business continues to expand and grow. Daha fazla oku

Digital inspiration from Cannes

yoluyla Philippe Paget on 5 July 2023

What kind of campaigns constitute the best of “digital” advertising today? We take a look at some of the smartest Cannes Lions winners to find out. Daha fazla oku

How to prevent bias in your AI-generated content

on 14 June 2023

En tant qu’humains, nous sommes influencés.En conséquence, tout ce que nous créons est également biaisé. Les outils d'intelligence artificielle n... Daha fazla oku

AI Is Accelerating the Transformation of Digital, and Its Opportunities Are Endless

on 14 June 2023

By Funs Jacobs, Senior Director Innovation at Media.Monks From virtual influencers to hybrid subcultures, life in digital has led to a landscape of novel consumer behaviors and new expectations... Daha fazla oku

For our money, here are the Financial Services trends we’re watching for 2023

on 1 February 2023

The strategy team at Critical Mass chime in on finserv brands and what 2023 financial trends to keep an eye on Daha fazla oku

What (possibly) lies ahead in 2023

yoluyla Philippe Paget on 5 January 2023

We pick intriguing and amusing nuggets from the industry predictions that surface at this time of year. Daha fazla oku

Influencer Trends You Should Care About in 2023

on 20 December 2022

In the beginning, there were many skeptics. Some thought influencer marketing was a fad. Some wrote it off as a minor tool in their arsenal. But there are no skeptics left. Fro... Daha fazla oku

Gen Z's Impact on the advertising industry: The shift to peers that is far more than traditional celebrity endorsements

yoluyla Elizabeth Watson on 20 December 2022

For brands to succeed with this generation will have to re-think their ad campaigns to be more UGC focused, authentic and raw Daha fazla oku

When Christmas meets football

yoluyla Mark Tungate on 1 December 2022

The winter World Cup has added an extra element to festive campaigns this year. You’ll find some of them in our round-up. Daha fazla oku

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TBWA is on a mission to influence people's lives for the ...

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on Apr 25, 2024

Dana Arnett, VSA Partners:

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on Apr 22, 2024

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on Apr 19, 2024

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on Apr 16, 2024

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Roll With it

Marka: Cruzcampo

Agency: Lucky Generals

Medya: Television

yıl: 2024

250

Future Talks

Marka: CDLA

Agency: Ogilvy Mexico

Medya: Web Film

yıl: 2024

390

High 4-Wraps

Marka: Domino's

Agency: VCCP

Medya: Television

yıl: 2024

579

Foodlosslla

Marka: Ajinomoto

Medya: Television

yıl: 2024

307

Tail Orchestra

Marka: Pedigree

Agency: BBDO New York

Medya: Web Film

yıl: 2024

572

See more